Title: Specialist, Application Product Management
Are you looking for a career opportunity in the aviation industry? Here’s your opportunity to have a great career with a world-class airline company
Why Join Us?
- Asia’s First and Longest-Serving Airline
- Get a chance to enjoy travel perks for you and your family
- A collaborative work culture and environment
Who Are We Looking For?
Required Qualifications:
- Experience in product support, mobile app management, or digital platforms.
- Familiarity with UX/UI principles and mobile app analytics.
- Strong problem-solving skills and attention to detail.
- Knowledge of Agile methodologies and app development processes.
- Strong communication and coordination skills.
Desired Qualifications:
- Experience in the airline, travel or hospitality industry.
- Knowledge of app store optimization (ASO) and mobile marketing.
- Understanding of emerging mobile technologies such as AI and personalization.
What’s The Role All About?
- The App Product Sr. Specialist / Officer is responsible for supporting the strategic development, enhancement, and performance optimization of Philippine Airlines' mobile application. Reporting directly to the App Product Manager, this role ensures seamless execution of app-related initiatives, assisting in feature development, performance tracking, and cross-functional coordination. The App Product Sr. Specialist / Officer will help drive user engagement, conversion, and retention to ensure the app remains competitive within the aviation industry.
The Responsibilities:
Product Execution and Support
- Assist in the implementation of the Philippine Airlines mobile app roadmap.
- Support the development and testing of new app features and enhancements.
User Experience and Customer Engagement
- Gather user feedback to improve the mobile app’s experience.
- Monitor app usability and provide insights for UI/UX improvements.
Performance Monitoring and Reporting
- Track app performance metrics such as downloads, retention, and user engagement.
- Provide regular reports and insights to the App Product Manager.
Feature Development and Innovation
- Assist in researching and benchmarking new technologies and features.
- Support the implementation of app updates and releases.
Cross-Functional Coordination
- Collaborate with IT, marketing, customer service, and operations teams for app-related initiatives.
- Coordinate with third-party vendors, agencies, and developers.
App Store and Market Optimization
- Assist in managing app store listings, metadata updates, and marketing assets.
- Monitor user reviews and ratings, providing recommendations for improvements.
Compliance and Security
- Support compliance efforts related to data privacy, cybersecurity, and aviation regulations.
- Assist in implementing security best practices within the app ecosystem.
Testing and Quality Assurance
- Participate in app testing and troubleshooting before releases.
- Identify and document bugs and issues, coordinating with the development team for resolution.
