Description
Location: Dublin HQ
Reports to: Social Media Manager
Ryanair is already the most talked about airline online — your job is to help us stay that way.
We’re searching for a Social Media Executive who gets it: internet native, culturally fluent, fast, funny, fearless and ready to jump on trends before they go stale. You’ll help us create content that keeps Europe talking, scrolling, laughing and occasionally arguing — all in our unmistakably unapologetic tone of voice.
What You’ll Be Doing
- Create reactive, relevant, high impact content across TikTok, Instagram, X, Facebook, YouTube — and whatever platform Gen Z invents next week.
- Jump on cultural moments and trending formats at speed — turning ideas into scroll stopping posts before the internet moves on.
- Write sharp, witty copy in the classic Ryanair tone (funny, cheeky, occasionally spicy)
- Support daily content production, scheduling and community engagement — keeping replies quick, clever and on brand.
- Help manage and evolve the content calendar (and rip it up when a better idea lands, obviously).
- Work with PR, Marketing, Customer Comms, Ops and Brand teams to support major campaigns and those “internet breaking” moments Ryanair is known for.
- Track performance, report on what’s working, and suggest ways to keep raising the bar, the humour and the engagement.
Requirements
- Experience working in social media for a major consumer brand, publisher or similarly big brand environment.
- A natural feel for internet culture, meme logic, real time trends and all things social.
- Killer copywriting skills — short, sharp, funny. Word wise and culturally aware.
- Experience across multiple social platforms, not just one.
- Ability to think fast, create faster, and keep calm even when the internet goes feral.
- Strong organisational skills and comfort working in a rapid fire environment (we move fast — you need to, too).
- A sense of humour. A cheeky streak. A “send it” attitude.
- Bonus points: Adobe Creative Suite skills, video editing chops, extra languages, or a suspiciously deep knowledge of aviation memes.
Benefits
- Competitive salary.
- Discounted & unlimited staff travel across 250+ destinations.
- Big brand, huge audience, massive creative freedom
- Unrivalled opportunities in Europe’s largest airline group
Competencies
