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Sr Manager, AAdvantage Membership Strategy (Fort Worth, TX, US)

American Airlines • Sr Manager, AAdvantage Membership Strategy (Fort Worth, TX, US) • 2d ago

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a leadership position on the AAdvantage Loyalty team. AAdvantage® is the world’s best and most rewarding airline loyalty program, proving time and again that life is better as an AAdvantage® member. As a Sr. Manager, you will be responsible for managing a team of analysts who design the AAdvantage experience, including status, benefits, and engagement activities using customer and analytical data. The customer is at the heart of everything we do at American, and the AAdvantage® program is uniquely positioned to influence the customer preference for and lifelong loyalty to American Airlines.

What you'll do

This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

Define the strategy that makes the AAdvantage® program rewarding for members, including direct and indirect design of the core program, enrollments, status levels, benefits, rewards, promotions, mileage accrual, and redemptions.
Promote and champion a customer-centric view across the company through the lens of the AAdvantage® program to drive customer loyalty and preference for American Airlines.
Lead data-driven initiatives that provide an industry-leading loyalty program that engages and stretches members into deeper relationships with American Airlines.
Collaborate with groups across the company, including Cobrand, Global Engagement, Analytics, Customer Experience, Revenue Management, IT and Delivery, Sales, Legal, and operational teams.
Partner with IT, Delivery, and data teams to develop the optimal member strategy.
Track key customer segments and KPIs to improve both long-term and short-term revenue performance.
Evaluate and pursue external partnership opportunities.
Develop detailed analyses, proposals, and presentations for senior leadership.
Represent the AAdvantage® program internally and externally.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

Bachelor's degree or equivalent experience/training
7 years related work experience
Experience in managing a team of data analysts with advanced quantitative skills
Experience in customer strategy, customer data analysis, data-driven marketing, customer relationship management, or a similar field

Skills, Licenses & Certifications

Ability to synthesize vast amounts of seemingly disparate data and translate into actionable insights
Ability to deliver clear and concise findings to a variety of audiences, including senior management, by integrating data from different sources
Ability to work effectively with multiple groups which have differing priorities
Understanding of customer data and customer interactions specific to the airline as well as customer behavior and customer experience management practices that are applicable to all industries
Ability to coach data analysts to improve their use of customer data and analytical techniques
Excellent leadership skills
Strong commitment to delivering high quality

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.