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Sr Manager, AAdvantage Business Design, Management, and Engagement (Fort Worth, TX, US)

American Airlines • Sr Manager, AAdvantage Business Design, Management, and Engagement (Fort Worth, TX, US) • 2w ago

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Sr Manager, AAdvantage Business Design, Management, and Engagement is part of the Commercial Division. This role will focus on the design, management, and engagement aspects of the program. This role will help shape the program's strategic initiatives, manage day-to-day operations, and drive member engagement in collaboration with internal teams.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

•   Lead the design and execution of AAdvantage program strategy, optimizing program structure, benefits, and promotional campaigns to drive business growth
•   Direct day-to-day program operations with a focus on delivering exceptional customer experiences and operational efficiency
•   Develop and implement targeted engagement strategies to deepen member loyalty, increase retention, and maximize lifetime value
•   Partner cross-functionally with Marketing, Customer Experience, and Operations to ensure program alignment with broader business goals and priorities
•   Leverage data analytics to evaluate program performance, uncover insights, and drive continuous improvement through informed decision-making
•   Oversee program budgeting and resource planning, ensuring cost-effective execution and measurable return on investment

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Business Administration, Marketing, or a related field
• 7+ years of experience in loyalty program management, marketing, or a related field

Preferred Qualifications- Education & Prior Job Experience

•   Master's degree in Business Administration, Marketing, or a related field
•   Experience with loyalty program software and technology platforms
•   Certification in loyalty marketing or a related field (e.g. CLMP, CEM)

Skills, Licenses & Certifications

•   Strong analytical and problem-solving skills
•   Excellent communication and collaboration skills
•   Proficiency in Microsoft Office, including Excel, Word, and PowerPoint
•   Experience with data analysis and interpretation tools (e.g. Tableau, SQL)
•   Certification in loyalty marketing or a related field (e.g. CLMP, CEM)

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.