Manager, Growth Markets & Customers

Job Description

Market Research and Analysis

• Gather & analyze secondary and primary data about markets (travel behavior, consumer behavior, passenger demand & traffic, market sizing)
• Work with cross-departmental functions (data insights, route revenue, finance, network, marketing) to generate passenger forecasting / revenue projections
• Provide feasibility analysis for new markets

Go-To-Market

• Develop a go-to-market strategy for new markets that includes operations setup, target setting, partnership identification, commercial strategy, and launch plan

Project Management

• Work with cross-departmental functions to execute the go-to market strategy
• Monitor sales performance until inaugural & develop strategic initiatives to address gaps in the go-to-market strategy
• Ensure timely implementation of the marketing plan until launch
• Ensure smooth turnover of market to marketing team who will sustain the market / product

Job Requirements

• Bachelor’s degree in business, tourism, aviation management, Marketing or related field
• Data-driven with strong analytical skills
• Strong negotiation skills
• Able to work well in complex, dynamic environments & deal with multiple layers of stakeholders
• Knowledge of airline systems- including distribution channels, and interline infrastructure is a plus