Specialist - Marketing Campaigns

Description

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Marketing

The Marketing department works to ensure that the United experience, products and loyalty program are the best in the airline industry, and communicates these unique features to our millions of customers.

Job Overview And Responsibilities

Exciting opportunity to be a part of a brand new best-in-class Campaign Ops team to create the world’s first travel media network from the world’s best and largest airline in the world. Bringing energy, attention-to-detail, entrepreneurship, and digital media experience, the Campaign Manager will spearhead the strategy and execution of digital advertising campaigns across United’s media network.

• Set up and trafficking of digital advertising campaigns in Google Ad Manager/DV360
• Monitor, analyze and report on assigned campaigns, providing regular cadence of reporting as required
• QA and troubleshoot 3rd party creative tags, tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
• Communicate effectively with Sales and Account Management partners to ensure alignment to advertiser/client KPIs and optimization
• Troubleshoot various aspects of campaign setup including creative setup, audience targeting and impression discrepancies to determine the cause of the issue and a resolution path
• Partner with all integrated Marketing groups to ensure holistic execution, alignment with full consumer journey, consistent and optimized brand communications and experiences
  
  

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, or a relevant degree in Marketing, Communications, Project management, or a related field
• 3+ years of experience in bid management, campaign management/optimization, or digital media operations
• Strong project management skills with ability to manage multiple campaigns across cross-functional team members
• Strong communication skills and experience presenting data and campaign reports in organized and highly visual formats
• Highly detail-oriented, with self-motivation to drive results
• Must possess strong time management, follow-through, and organizational skills
• Must be legally authorized to work in Indian for any employer without sponsorship
• Must be fluent in English (written and spoken)
• Successful completion of interview required to meet job qualification
• Reliable, punctual attendance is an essential function of the position
  
  

Preferred

• Google Ad Manager or other ad server
• Proficient in Microsoft Excel
• Familiarity with creative tags and assets for digital media
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, Atlas, Sizmek, etc.)
• Experience with 3rd party tag vendors (DCM, Innovid, Moat, IAS, Sizmek, etc)
• Experience using Third-Party tags for impression, viewability, and IVT tracking
• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
• Working knowledge in technologies such as DV360, Liveramp, The Trade Desk, DoubleClick Bid Manager, Google Ads Manager, Direct IO deals
  
  

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT GGN00001573