Marketing Campaign Manager

ABOUT THE ROLE & TEAM

As Marketing Campaign Manager, you will implement an integrated Marketing and Communications strategy while working on campaigns that make a real impact on our customers and industry. Take ownership of your work on a global platform and drive results through strategic planning, execution, and analysis of marketing campaigns across multiple channels. Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives and drive revenue growth.

 WHAT YOU WILL DO

Strategic Marketing Execution

• Craft and execute a targeted contact strategy (utilizing email campaigns, programmatic advertising, PR, etc.) to engage key customers and industry leaders.
• Develop comprehensive account-based marketing plans through in-depth customer analysis, tailoring strategies to meet specific client needs and objectives.
• Oversee the implementation of marketing plans, aligning efforts with SITA's overarching business objectives and global marketing strategy.
• Manage events and account-based marketing programs collaboratively with colleagues and partners.
• Leverage diverse communications channels on- and off-line including leveraging digital solutions and data-driven marketing and communications campaigns.
• Create and develop quality content to maintain SITA's positioning (including press releases references campaigns and speeches) ensuring consistency and coordination with SITA’s global marketing strategy and positioning.

Data-Driven Analysis and Optimization

• Utilize diverse communication channels to maximize reach and engagement.
• Manage the end-to-end delivery, optimization and reporting of each campaign, including advertising, email, social, and web.
• Create high-quality content to reinforce SITA's positioning and maintain brand consistency.

Market Research and Compliance

• Research, monitor, and report on market insights and competitor activities for strategic opportunities.
• Work closely with group marketing to deliver digital campaigns, leveraging insights and resources to optimize marketing efforts.
• Provide market intelligence updates and positioning of SITA's portfolio & services.
• Ensure compliance with legal and regulatory requirements, including data privacy and advertising standards, safeguarding the integrity of SITA's brand and positioning.
• Maintain brand integrity and ensure compliance while optimizing marketing budgets for maximum ROI, demonstrating fiscal responsibility and strategic resource allocation.
• Stay updated on industry trends and best practices to continuously improve campaign effectiveness.

Relationship Management and Collaboration

• Cultivate and maintain relationships with external vendors and agency partners for effective campaign execution.
• Support thought leadership initiatives and industry events.

WHO YOU ARE

• Have a "get it done" mindset and thrive in fast-paced environments.

• Proven ability to influence stakeholders at senior levels.
• Highly organized with effective deadline management skills.
• Thrive in change, embraces challenges for growth.
• Effective stakeholder management in complex structures.
• Comfortable in ambiguity and decisive in action.
• Proactive, you anticipate challenges and drive innovation.
• Passionate about digital marketing improvement.
• Believe in continuous enhancement and are proactive with a “try fast, fail fast” mindset.
• Team-oriented, fosters cooperative relationships for goal achievement.

EXPERIENCE

• 5-7 years of experience in digital marketing, past experience in a digital agency environment is preferred.
• Strong project management skills with experience in account-based marketing.
• Proven experience managing successful implementations of marketing strategy and global B2B marketing campaigns.
• Strategic problem-solving skills for innovative marketing solutions.
• Customer-centric approach for enhanced service delivery.
• Proficiency in leveraging business processes for optimal results.
• Demonstrated ability to unite resources for target achievement.
• You leverage a collaborative approach and are comfortable working across functions in a matrix organization with virtual teams.
• Excellent written and verbal communication skills in English, with a knack for simplifying technical information.
• Advanced proficiency in ADM tools, Google Analytics, Salesforce Marketing Cloud, Pardot, and social media platforms.
• Bachelor’s degree in business or marketing.

NICE-TO-HAVE

• Appropriate post-graduate qualification or MBA is considered an asset

WHAT WE OFFER

SITA’s workplace is all about diversity, many different countries and cultures are represented in our workforce. We collaborate in our impressive offices, embracing a hybrid work format. As part of our global benefits, we offer:

🏡 Flex Week: Work from home up to 2 days/week (depending on your Team's needs).

⏰ Flex Day: You may wish to flex your arrival time at the office to beat rush hours or leave earlier for personal commitments. We encourage open communication with your manager about your needs and routine.

🌎 Flex-Location: Enjoy up to 30 workdays of benefits, anywhere in the world!

🌿 Employee Wellbeing: Benefit from the Employee Assistance Program (EAP) provided by SITA, a yearly free service offering practical advice in various aspects of your life.

🚀 Professional Development: Enhance your skills with our training platforms, inclusive of LinkedIn Learning!

🙌🏽 Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.

SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.

For your security, during a SITA hiring process:

•    Never respond to an email asking for a payment, your credit card number or a copy of your bank details;

•    Always check the sender's address before opening the message. For SITA, the address must be equal to “givenname.surname@sita.aero”. Otherwise, it is a fraudulent message;

•    All open positions are published on SITA official website and we encourage candidates to apply through it directly.

In case of issues with uploading your CV or accessing the application system, please contact us @ careers@sita.aero