As a Customer and Commercial Activation Manager you will drive customer acquisition, engagement and sales for SAS Holidays through effective campaign management, customer activation and CRM initiatives. The role is responsible for translating commercial priorities into impactful customer communications and maximizing the commercial impact of marketing investments.
Responsibilities:
Campaign Execution & Activation
• Lead the planning and execution of integrated campaigns across CRM, paid, owned, earned, partnership, and event channels.
• Translate commercial objectives and customer insights into clear briefs for media, creative, and external agency partners.
• Define campaign objectives, target audiences, key messages, budgets, timelines, and success metrics.
• Coordinate internal stakeholders, agencies, and external partners to ensure successful campaign delivery.
• Own the campaign calendar and activation roadmap, ensuring launch readiness and timely execution.
• Monitor and follow up campaign performance and optimize targeting, messaging, channel mix, and investments based on data and insights.
• Drive customer engagement, acquisition, conversion, and retention through effective activation across all channels.
CRM & Customer Activation
• Own SAS Holidays' CRM strategy, priorities, and commercial requirements in alignment with business objectives and the broader CRM roadmap.
• Define customer audiences, offers, content, and customer journeys to support acquisition, engagement, conversion, and retention.
• Lead CRM campaign briefing and prioritization, working closely with the central CRM team to ensure successful execution.
• Analyze campaign and business performance and use insights to optimize customer value and commercial outcomes.
• Collaborate with internal stakeholders and external partners to continuously improve the customer experience.
Performance Tracking & Optimization
• Monitor and analyze campaign performance across channels to identify opportunities for growth and optimization.
• Optimize campaigns based on real-time data and insights.
• Report on campaign KPIs, commercial impact and ROI.
Success Metrics
• Delivery against revenue and booking targets
• Traffic, conversion and engagement growth
• CRM performance and customer retention
• Marketing ROI and campaign effectiveness