Job Purpose:
Lead the strategy, design, prioritization, and performance of AlFursan's product and member experience portfolio. The role translates loyalty strategy and member insight into differentiated propositions, scalable platforms and consistent end-to-end experiences that strengthen acquisition, engagement, retention, advocacy and commercial value.
Key Accountabilities:
- Set the multi-year Product & Member Experience vision, product architecture, and integrated roadmap in alignment with AlFursan and Saudia priorities.
- Translate member needs, competitive shifts, and business objectives into a balanced portfolio of propositions, platforms, and experience improvements.
- Maintain an innovation pipeline covering new loyalty products, premium propositions, ecosystem services, and digitally enabled member experiences.
- Sponsor member research, journey design, service design and voice-of-member programs and convert findings into funded, measurable product action.
- Own or approve product business cases, including member value, revenue impact, cost, liability, partner economics, adoption assumptions, and value-realization plans.
- Establish the portfolio KPI framework and ensure each product has a clear value hypothesis, baseline, target, and post-launch review.
- Establish the product operating model, decision rights, stage gates, portfolio reviews, documentation standards, and change-control disciplines.
- Ensure initiatives move from discovery to design, business case, requirements, build, operational readiness, launch, and optimization with clear ownership at every stage.
- Review critical dependencies, risks and readiness across technology, operations, legal, finance, data, training, and communications; escalate barriers early.
- Protect product outcomes when delivery is distributed across entities that have different priorities, budgets, and operating models.
- Establish portfolio dashboards covering member, commercial, experience, digital, operational and delivery performance.
- Use analytics, research, experimentation, and root-cause analysis to optimize products after launch and inform future investment.
- Oversee risks relating to member entitlement, data privacy, financial exposure, vendor dependence, platform disruption, service inconsistency, and reputational impact.
- Own escalation of systemic product failures and ensure corrective action addresses both immediate member impact and underlying causes.
Education:
- Bachelor's degree in Business, Marketing, Product Management, Digital, Aviation, Engineering or a related discipline
Experience:
- Minimum of eleven years’ work experience with at least five of which in a relevant function and four years in supervisory roles.
