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Social Media Executive/ Senior Social Media Executive

Singapore Airlines • SG • 22h ago

Job Description

As a Social Media Executive, the successful candidate will be part of a dynamic team that leads community management for Singapore Airlines’ official social media channels, engaging new and existing customers, and helping to cultivate brand advocates across the broader social web.

He/she will be required to work 12-hour shifts, up to four times a week, to ensure 24/7 monitoring of social media channels.

Key Responsibilities:

Community management of Singapore Airlines’ social media channels including Facebook, X, Instagram, LinkedIn, TikTok, and YouTube. This includes responding to day-to-day queries and interactions with fans in a timely manner
Influence positive public perception through online customer engagement
Provide touchpoint for customers to share feedback on Singapore Airlines’ products and services and have their queries answered
Vetting of daily social media posts
Monitor sentiment of key issues or campaigns, analyse social media data, and share learnings to improve Singapore Airlines’ products and services and customer experience
Finding new ways to surprise and delight customers to build brand loyalty
Stay up to date with current social media trends
Any other duties as assigned

Requirements

A Bachelor's degree in Mass Communications or a related field.
At least one to two years of working experience in communications, public relations or social media. Fresh graduates are also welcome to apply.
Experience with social media management platforms and social analytic tools will be an advantage.
Strong verbal and written communications skills
Data analytical skills.
Able to read in between the lines and think outside of the box
Able to size up situations and identify issues or service lapses quickl.
Comfortable working independently, able to multi-task and think on their feet with minimal guidance
Highly motivated and find satisfaction in turning around negative experiences into positive ones for our customers
Possess natural warmth, empathy, teamwork, conscientiousness, and a high level of emotional intelligence
Good understanding of social media community management