Job description:
Position TitleSenior Executive, Marketing & Digital – France
Report ToAssistant Manager, Marketing – France
Position Summary - Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
- Reporting to Assistant Manager, Marketing -France and works closely with marketing team members across all regions to achieve revenue objectives.
- Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.
Key Accountability - Support the France Marketing Team by:
- Developing marketing plans with in-house and agency partners under senior guidance.
- Coordinating with cross-functional teams (sales, creative, revenue management, etc.) to ensure timely execution of campaigns.
- Creating tracking codes and performance dashboards for campaign monitoring and optimization.
- Ensure campaigns are well executed and aligned with HQ.
- Assist with analysis of route and campaign performance.
- Manage the marketing budget, focusing on maximizing ROI.
- Stay informed about industry trends and emerging technologies to uncover new revenue opportunities.
- Perform other ad hoc tasks as needed.
- Perform market research to ensure we remain competitive and relevant in market.
Qualification & Working Experience - Bachelor’s degree in marketing, Business Administration, E commerce or a related field. Master's degree is a plus.
- 2-4 years of experience
Area of Experience - Proven experience in marketing (digital marketing a plus), with a focus on campaign management and familiarity with advertising platforms such as Meta and Google.
- Strong understanding of consumer behaviour in response to advertisements.
- Comprehensive knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
- Expertise in market research and analysis, with a demonstrated ability to extract actionable insights from data.
- Proficiency in utilizing marketing tools and platforms, including digital marketing and analytics tools. .
Personality Traits - Demonstrates exceptional teamwork and collaboration skills.
- Applies creativity and critical thinking to deliver high-quality outcomes.
- Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
- Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
- Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.
