Location: Firenze, ItalyIn fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.Sesto Fiorentino is the Headquarter of Thales Italia. It hosts two Domains: Ground Transportation Systems (GTS) and Security (SIX). The activity of GTS domain: Security systems, telecommunications, supervision, control & management information and signalling solutions for trains, trams and metros Regarding railway solutions, Thales is the homologated supplier of Rete Ferroviaria Italiana for Axel Counters, Tunnel Security, Energy Saving, SCADA systems and Asset Management. Italy is Thales Group’s competence centre for tramway signalling solutions. The activity of SIX domain: mission critical solutions and applications for assets and citizens security (supervision, control and information management systems) as well as cybersecurity. Thales offers solutions to protect the information systems and critical data of its civilian and military customers and helps its customers to detect and prevent cyberattacks by devising secure architectures from the design stage, overseeing these architectures and ensures that they are kept in secure working order. Italy is Thales Group’s competence centre for Airport security and operations management solutions.
The Marketing & Innovation Specialist will work closely with Key Account Managers, Sales Managers, and the Communications team to drive market insights, support strategic marketing initiatives, and contribute to the company’s innovation strategy. This role involves both analytical and creative contributions, helping shape marketing plans and supporting business growth through various strategic initiatives.
Key Responsibilities
- Conduct target market segment analyses, including:
- Quantitative analysis (market data, growth rates, market shares)
- Qualitative analysis (customer needs, market trends)
- Analyze technology trends and industry leaders, assessing competition.
- Define marketing plans for accounts, products, and solutions.
- Support the innovation strategy development.
- Collaborate on marketing events alongside Sales Managers and Key Account Managers.
- Coordinate internal marketing activities and reporting.
- Assist in business planning and financial analyses for key strategic initiatives.
- Implement Group Marketing tools across relevant functions.
Work Experience Requirements
- A short experience in marketing, innovation, or business development is a plus
Qualification & Educational Requirements
- Bachelor's degree in Industrial Engineering, Management and Technology, Marketing, Business, or a related field in Technology.
- Fluent in English, with strong written and verbal communication skills.
- Ability to work effectively in a team setting.
Preferred Skills
- Strong understanding of market data and quantitative marketing techniques.
- Knowledge of technology and innovation markets.
- Proficiency in business plan development.
- Excellent communication skills, with the ability to convey insights clearly.
- Strong planning and delivery skills.
- Teamwork-oriented, open communicator, and information sharer.
- Proficient in Microsoft Office tools (Word, Excel, PowerPoint).
At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!
