The Analyst position’s key roles and responsibilities will focus on three areas:
Customer Satisfaction Tracking Data
o Provides updates regarding customer satisfaction trends and drivers of our customer’s Net Promoter Score (NPS)
o Creates dashboards and analytical reports, coupled with key insights and recommendations, to present to leadership/internal clients
o Conducts ad-hoc analyses to answer various business questions
Ad-Hoc Research
o Designs and implements ad hoc research projects to meet the needs of internal clients; this may encompass creating, launching and analyzing online surveys, airport intercepts, usability studies and/or focus groups
o Moderates focus groups, one-on-one sessions and in-person interviews with customers and/or employees
Voice of the Customer and Journey Analytics
o Develops long-term vision and application for a VOC and Customer Journey Analytics program for American
o Integrates multiple sources of customer interaction (quant/qual, social, complaints, chat, call, digital, etc.) to present a holistic view of a customer’s experience
o Selects and manages research vendors that fit with our holistic strategy
o Works to break down corporate silos, by sharing relevant information across various departments