General Manager, Sales and Marketing (Based in Vancouver, Canada)

Hong Kong Airlines • Full-time • Vancouver, BC, CA • 1w ago

Responsibilities:

Strategic Planning:

Develop and implement sales and marketing strategies locally aligned with the company’s overall business objectives
Conduct market research to identify trends, opportunities, and competitive threats in the airline industry

Sales Management:

Provide direction and sales target to HX sales team
Achieve revenue targets and maximize market share
Establish and maintain strong relationships with key stakeholders, including travel agencies, corporate clients, and industry partners
Monitor HX sales performance and implement corrective actions as needed

Marketing Initiatives:

Oversee the development and execution of marketing campaigns, promotions, and events to enhance brand awareness and customer engagement
Collaborate with HQ to optimize online presence and drive customer acquisition through various digital channels

Local Market Expertise:

Leverage strong local networks to identify partnership opportunities and enhance the airline’s presence in the Vancouver market.
Stay informed about local market trends, customer preferences, and regulatory changes that may impact sales and marketing efforts.

Budget Management:

Develop and manage the sales and marketing budget, ensuring effective allocation of resources to achieve business goals
Analyze return on investment (ROI) for marketing initiatives and adjust strategies accordingly

Performance Analysis:

Utilize data analytics to measure the effectiveness of sales and marketing strategies
Prepare regular reports for senior management on sales performance, market trends, and competitive analysis

Qualifications:

Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred
Minimum of 7-10 years of experience in sales and marketing within the airline or travel industry
Proven track record of achieving sales targets and driving revenue growth
Strong understanding of the Vancouver market and local customer preferences
Excellent leadership, communication, and interpersonal skills
Ability to think strategically and execute tactically
Proficiency in data analysis and marketing analytics tools
Strong negotiation skills and the ability to build relationships with key stakeholders

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