Division / Department : Customer/Marketing
Contract type : employee recruitment - permanent
Vacancy details :
Reporting to the Social Media Lead, the successful candidate is someone passionate about marketing communication, storytelling, and delivering innovative content.
As we build our social media team, an in-house content hub which is agile, responsive with a finger on the pulse is vital to implementation of our social media and brand strategy.
In this role you will be at the forefront of creating and delivering engaging content across our digital platforms that connects with our consumers by bringing the stories of our brand strategy to life.
Reporting directly into the Social Media Lead, the role will be responsible for the telling Aer Lingus brand stories through video and activations. This candidate will ideate, develop, and produce social media content, acting as the editor across all social platforms.
Work closely with the social media lead and wider social media team to drive the social media content strategy for Aer Lingus
Work with agencies, publishers, platforms (directly and indirectly) to create social media content plans that connect with customers to maximise engagement
Build relationships with key online publishers to deeply understand ad platforms and identify opportunities to be first mover in this space
Work collaboratively with many internal and senior stakeholders to ensure alignment of social media content with business needs, product pipeline and announcements
Work alongside the Content Hub team to develop content
Provide inspirational and creative thought leadership on ways to reach and gain attention of target audiences; planning on an annual basis with the Head of Social Media.
Work closely with brand sponsorships
Work in-house to storyboard and produce content for Aer Lingus social media channels
Be a videographer and a photographer at key consumer brand moment and Aer Lingus events in Ireland.
Travel internationally to cover brand events and sponsorships independently.
Develop relationships with brand sports ambassadors
Contribute to and help shape the Aer Lingus social media strategy
Be a journalist. Be the eyes and ears on the ground for the Social Media team by surfacing interesting stories about our colleagues and our consumer to deliver our brand strategy
Provide out of hours support and event coverage on an ad-hoc basis as part of the wider Aer Lingus Social Media team
Establish goals and clearly defined metrics of success to measure brand sentiment, quality of content, audience growth, engagement, and content reach.
Compile weekly performance reports, quarterly reviews and social trends analysis, to keep to date and drive performance and innovation.
Manage a social media production budget in line with the overall marketing spend
Essential Qualifications/Experience:
3 years plus experience in design/videography/content creation/editing
Excellent knowledge of marketing discipline/processes and the social media landscape.
Fluent in English, both written and spoken
Eligible to live and work in the EU
Provide 3 verifiable references
Able to pass a 5 year security background check*
Essential competencies/skills:
Strong communication skills with experience of storytelling through content
Experience managing third-parties digital content agencies
Proven interpersonal skills with the ability to build and maintain positive professional relationships
Good analytical skills with the ability to interpret and present complex information in simplified terms
Proven ability to work on own initiative and as a member of a team
Desirable Criteria
High energy and passion for social media, brand and people
Excellent project management skills
Proven ability to identify early-stage trends in social practice and opportunities for innovation
Experience in creative/content development.
Closing Date: 4th December 2024
