How You'll Help Us Keep Climbing (Overview & Key Responsibilities)
At Delta Air Lines, we’re redefining how brands connect with customers through premium, high-impact digital advertising experiences. As our platform continues to scale, we’re looking for strong product leader who champions innovation & creative thinking, thrives in complex environments and takes pride in delivering excellence at every stage of the journey.
The General Manager of Ad Product owns the end-to-end advertising product strategy across Delta’s premium media ecosystem. This General Manager is responsible for ad product vision that enables Delta’s commercial & customer strategy, short and long term roadmap management, cross functional stakeholder alignment & prioritization, translating business goals into actionable product requirements, and leading cross-functional execution to drive revenue growth and advertiser impact while ensuring a best-in class customer experience.
This role will be part of a high performing and energetic Product & Design team and will report to a Director of Customer Experience Design. This role is based in Atlanta, GA.
Responsibilities
- Product Strategy & Vision: Define short & long-term ad product roadmap aligned to revenue, experience and brand objective across digital platforms and new off platform formats.
- Prioritization & Influence: Lead cross functional stakeholder alignment and prioritization of ad product inclusive of internal and external stakeholders, balancing business goals, priorities of other platforms and finite capacity.
- Productization: Translate business strategy into product capabilities that are scalable, flexible, and market ready. Requires both internal and external stakeholder management (e.g., enterprise Delta teams, suppliers, brands, etc)
- Cross-Functional Delivery: Partner with multiple technology groups both internal and external to bring ad products to market across complex platforms and ecosystems ensuring efficient and effective delivery
- Innovation & Differentiation: Drive innovation and foster creative thinking in ad product space to differentiate the Delta platform. Identify emerging media trends to develop differentiated and value accretive ad product experiences.
- Performance Optimization: Champion continuous improvements and iterate based on performance data, customer feedback, brand partner needs, changing business strategy, etc
- Team Leadership: Lead and develop a product team and indirectly lead cross functional stakeholders and technology partners which includes both internal and external technical teams.
What You Need To Succeed (Minimum Qualifications)
- Bachelor’s degree in Business, Marketing, Product, or related field.
- 10+ years in digital advertising, ad product management, or media product leadership.
- Experience launching and scaling new monetization products in complex environments required.
- Expertise managing short and long term product roadmaps which involve enterprise stakeholder management a must.
- Proven ability to translate product functionally and design into revenue generation while ensuring brand and CX alignment.
- Demonstrated ability to set clear vision and align technology, sales, marketing, and analytics stakeholders. Extensive experience managing internal and external stakeholders.
- Extensive experience building new processes and forging paths where no playbook exists.
- Ability to leverage performance insights to iterate and optimize product offerings. Demonstrates mindset of continuous improvement.
- Experience building and directly managing product owners and indirectly managing technology partners both internal and external.
- Must be performing satisfactorily in current position.
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles.
- Is at least 18 years of age and has authorization to work in the United States.
What Will Give You a Competitive Edge (Preferred Qualifications)
- Background in experiential, premium, or multi-channel media ecosystems preferred.
- Travel industry familiarity advantageous but not required.
Benefits And Perks To Help You Keep Climbing
Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:
- Competitive salary, industry-leading profit sharing program, and performance incentives
- 401(k) with generous company contributions up to 9%
- New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31)
- In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
- 10 paid holidays per calendar year
- Birthing parents are eligible for 12-weeks of paid maternity/parental leave
- Non-birthing parents are eligible for 2-weeks of paid parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
- Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Domestic and International space-available flight privileges for employees and eligible family members
- Career development programs to achieve your long-term career goals
- World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint
- Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies
- Recognition rewards and awards through the platform Unstoppable Together
- Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare
