Job Description
Signature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.
The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature’s website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking.
The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences. This role leverages AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization.
Responsibilities
SEO & Organic Growth Strategy
- Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations
- Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services)
- Optimize on-page, technical, and local SEO performance across the website
- Monitor rankings, traffic, and conversion performance, and continuously refine strategy
- Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale
Website Personalization & Conversion Optimization
- Define and own web personalization strategy across the website, including anonymous and known user experiences
- Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers
- Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences
- Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content
- Optimize landing pages and user journeys to improve engagement and conversion
- Lead A/B testing and experimentation to continuously improve website performance
Content Strategy (Website-Focused)
- Develop and manage website content strategy aligned to customer journeys and search intent
- Ensure content is optimized for SEO, relevance, and conversion
- Align content to Signature’s storytelling pillars and value proposition
- Maintain and evolve a content calendar focused on priority locations, services, and campaigns
- Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency
Third-Party Directories & Digital Presence
- Own strategy, performance, and optimization of third-party directory listings
- Manage listing levels, content, and enhancements to maximize visibility and conversion
- Evaluate ROI of directory investments and recommend enhancements or changes
- Ensure consistency of brand, messaging, and data across all external platforms
Agency & Vendor Management
- Own and manage relationships with SEO, content, and digital agencies
- Set clear performance expectations, KPIs, and deliverables
- Ensure alignment between agency outputs and internal strategy
- Drive accountability for measurable outcomes (traffic, rankings, conversion)
Data, Insights & Performance
- Track and report on SEO performance, website engagement, and conversion metrics
- Translate data into actionable insights to improve digital performance
- Establish KPIs tied to business outcomes, including traffic quality and digital reservations
- Use AI-driven analytics and insights to improve targeting, performance, and decision-making
AI-Enabled Growth & Optimization
- Leverage AI tools to accelerate SEO performance, content optimization, and digital growth
- Use AI-driven insights to identify trends, opportunities, and areas for improvement
- Apply AI to enhance on-site personalization, including dynamic content and next best action recommendations
- Partner with CRM, Data, and IT teams to activate AI-driven segmentation and targeting capabilities
- Continuously evaluate emerging AI tools and capabilities to improve efficiency and performance
Cross-Functional Collaboration
- Partner with Digital Experience, CRM (C360), and Marketing teams to align on priorities and execution
- Collaborate closely with IT to enable personalization capabilities, implement SEO and site enhancements, and ensure proper tagging, tracking, and platform performance
- Ensure website strategy supports broader digital ecosystem, including Signature Vision
- Collaborate with analytics and data teams to enhance tracking and measurement
Qualifications
- 3-5+ years of experience in SEO, digital growth, or website optimization
- Proven track record of increasing organic traffic and conversion through SEO and on-site optimization and personalization
- Experience with SEO tools and strong understanding of technical SEO, content strategy, and web analytics
- Experience working with CMS platforms (e.g., Strapi or similar)
- Experience working cross-functionally with IT or digital product teams to implement web enhancements
- Experience managing external agencies and vendors
- Experience using AI tools for SEO, content optimization, or digital growth
- Understanding of how AI can be applied to personalization, search behavior, and digital experience optimization
- Ability to translate data into insights and business recommendations
About Us
With more than 225 locations worldwide, Signature Aviation is the largest global network of private aviation terminals, delivering safe, convenient, and elevated experiences to those we serve. As a premier hospitality organization and a certified Great Place to Work™, we are committed to redefining private air travel. Our nearly 6,000-strong team of aviation experts and enthusiasts is dedicated to delivering excellence to our guests and communities, and it starts with taking care of our team. Signature provides a variety of benefits, programs, and resources to support our team members’ overall well-being and professional development. We proudly volunteer and give back, focusing on elevating the neighborhoods where we operate, empowering the next generation of aviation professionals, and supporting our veterans.
From your health to your financial wellness, there are several benefits for you and your family when joining Signature Aviation.
Our Benefits
- Medical/prescription drug, dental, and vision Insurance
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- 401(k)
- Critical Illness, Hospital Indemnity and Accident Insurance
- Identity Theft and Legal Services
- Paid time off
- Paid Maternity Leave
- Tuition reimbursement
- Training and Development
- Employee Assistance Program (EAP) & Perks
Qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, or other protected characteristics.
