Cebu Pacific puts people at the heart of service - be it for our customers, clients, and partners. As we continue to journey through this path of recovery and rebuild, we are in search for the right JUAN who share our values of breaking boundaries, never fearing failure or mistakes but rather always in the pursuit of new ideas and better solutions.
Apply today and be JUAN of the game changers of the Philippines’ leading airline, Cebu Pacific, as a DIGITAL MEDIA OPTIMIZATION SPECIALIST.
Primary Responsibilities:
- Collaborates with Marketing team to implement, monitor and create reports from campaigns placed on any digital platform such as, but not limited to, Google, Facebook, Twitter, Instagram, Baidu, Weibo etc, recommends media placements and executes them.
- Coordinates with the relevant groups e.g. ISD, E-Commerce, Marketing, Human Resources and Loyalty for campaigns that are digital in nature.
- Assesses and reports the effectiveness of the campaigns and makes adjustments / recommendations accordingly.
- Responsible for Search Engine Optimization (SEO) efforts for relevant pages of cebupacificair.com
Basic Qualifications:
- Graduate of a bachelor's degree in marketing, integrated marketing communications, and the like.
- Must have at least 2 years relevant work experience- ideally in media planning and media buying
- Working knowledge of the following programs are an advantage: Google Adwords, Google Analytics, Google Tag Manager, Facebook Business Manager, Search Engine Optimization
- Has good attention to detail and time management skills
- Knowledgeable in ROI analysis - understands targeting concepts including, but not limited to, demographics, segmentation.
- Keeps himself / herself updated with the latest platforms for digital media placements relevant to the 5J market, and the best practices in these platforms.
Be JUAN of us and together, let's make moments happen.
Note: This position is for an Individual Contributor and will be based in Pasay City, Metro Manila but currently follows a hybrid workplace flexibility arrangement.
