Join #GenteViva and let’s fly higher together! ✈️
Viva is the leading ultra-low-cost airline in the Americas, recognized as one of the most preferred, fun, and profitable airlines, with the youngest fleet in Latin America and one of the fastest-growing fleets worldwide.
We foster a culture of inclusion, passion, and transparency by challenging traditional ways of working, redefining the industry, and committing ourselves to service excellence and passenger safety.
Position: CRM Martech Lifecycle
This position will be responsible for designing and executing a personalized 1:1 communication strategy for Doters members throughout their entire lifecycle—from onboarding and activation to retention and reactivation. We are looking for an autonomous, analytical, and highly hands-on professional capable of turning behavioral data into relevant communications that increase engagement, reduce churn, and generate greater value for our members.
Key Responsibilities
- Design and manage Lifecycle Marketing strategies for member onboarding, activation, retention, and reactivation.
- Manage personalized campaigns across email, push notifications, WhatsApp, SMS, and in-app channels.
- Lead campaign execution in Braze or similar platforms, including segmentation, journeys, triggers, and automated campaigns.
- Analyze member behavior and develop segments based on value, affinity, frequency, and engagement.
- Define and monitor metrics such as CLTV, churn, engagement, and campaign performance.
- Design and execute A/B tests to optimize messaging, journeys, channels, and personalization strategies.
- Collaborate closely with Data, IT, Product, Marketing, and Growth teams to develop personalized experiences and new CRM capabilities.
- Design reactivation strategies for inactive or low-engagement members.
- Ensure an appropriate contact strategy that avoids overcommunication while maintaining relevance at every stage of the customer lifecycle.
- Communicate results, insights, and recommendations to stakeholders and leadership through analyses and business cases.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Data/Analytics, or a related field.
- Strong experience in CRM, Lifecycle Marketing, Retention, Loyalty, or Segmentation.
- Hands-on experience using marketing automation platforms; experience with Braze is highly desirable.
- Experience managing multichannel campaigns and journeys across email, push notifications, SMS, WhatsApp, or in-app channels.
- Knowledge of CLTV, churn, RFM segmentation, and behavior-based models.
- Experience with A/B testing, experimentation, and campaign performance analysis.
- Ability to interpret data and translate it into personalized communication strategies.
- Experience collaborating cross-functionally with Data, IT, Product, and Marketing teams.
- Intermediate English proficiency.
- Autonomous, proactive, analytical, and curious professional with a strong results- and growth-oriented mindset.
Benefits of Joining #GenteViva
- Flexible working hours and a hybrid work model.
- An incredible work environment: #TheBestPlaceToWork.
- Savings fund and savings plan.
- 30 days of year-end bonus.
- Staff Travel: Fly to any Viva destination at preferential rates for you and up to 12 family members or friends.
- MyIDTravel: Preferential fares with more than 20 airlines worldwide.
- Major medical insurance, life insurance, and 24/7 family medical assistance.
- Exclusive discounts at gyms, department stores, restaurants, universities, and more.
- Benefits above and beyond those required by law.
Viva is an equal opportunity employer. All qualified applicants will receive consideration without discrimination of any kind. All candidate information will be handled confidentially and in compliance with Mexican data-protection regulations. Your data will be used only for recruitment-related purposes.
