Job Title
Executive, Western Region International Marketing
Reports To
Assistant Manager, Western Region International Marketing
Role Purpose
The Executive, Western Region International Marketing will support the development and execution of marketing strategies to drive growth and achieve business objectives within the Western Region (covering countries in UK, Europe, Middle East, and South Asia). The role is responsible for adapting global marketing initiatives to the specific needs of the region, while identifying opportunities to enhance market penetration and commercial performance. The incumbent will collaborate closely with cross-functional teams within Malaysia Aviation Group (MAG) to ensure seamless execution of marketing initiatives and maximise brand impact.
Key Accountability
- Develop and implement comprehensive marketing plans for the Western Region, aligned with global marketing strategies and business goals.
- Conduct in-depth market research and analysis to identify regional trends, consumer insights, and competitive landscape.
- Adapt global marketing campaigns and materials to resonate with the cultural nuances and preferences of the Western Region audience.
- Identify and evaluate new market opportunities and develop strategies to enter and expand the company's presence in the region.
- Collaborate with sales teams to develop and implement effective sales support materials and programs.
- Work closely with product development teams to ensure products meet the specific needs and requirements of the Western Region market.
- Monitor and analyse the performance of marketing initiatives, providing regular reports and recommendations for improvement.
- Build and maintain strong relationships with key stakeholders, including local partners, distributors, and agencies.
- Ensure all marketing activities comply with local regulations and ethical standards.
Qualifications & Working Experience
- Diploma or Degree in Marketing, Business Administration, or a related field.
- Minimum of 1 year of relevant experience in marketing, preferably with exposure to international or regional markets.
- Experience in international marketing, digital marketing strategy and execution, market research and analysis, and cross-functional collaboration.
- Exposure to the Western Region markets, including the UK, Europe, the Middle East, and South Asia, would be an added advantage.
Personality Traits
- Self-motivated and able to work independently while contributing effectively as part of a team.
- Strong interpersonal and communication skills, with the ability to build and maintain effective relationships with diverse stakeholders.
- Good analytical and problem-solving abilities, with a proactive and results-oriented mindset.
- Creative and commercially minded, with a keen interest in identifying market opportunities and driving business growth.
