Hours: 37.5 Monday to Friday, with some occasional work required outside of hours
Location: Hybrid remote working. This will include 2 days a week in our VHQ, Crawley, with 1 day in person with the Leadership Team on location in London or LHR
Contract: Permanent
Closing Date: Tuesday, 12th November 2024
In a nutshell
At Virgin Atlantic, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on the next exciting stage of our journey beyond our 40th anniversary, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo. So, if you're ready to take your career to new heights, read on...
In this exciting role you'll lead channel strategy and content for our CEO and Leadership Team across social media platforms (including LinkedIn and Instagram). Working at the most senior levels of the business, you'll define, implement and deliver storytelling, centred around the company news drumbeat. You'll manage Virgin Atlantic's narrative and reputation on social, ensuring positioning is relevant and engaging by storytelling the brand and sharing unique moments.
Leading day-to-day management of Leadership Team social channels, you'll assume responsibility for delivering a content strategy which inspires, excites and engages our people, customers, prospective employees and key external stakeholders, planning and delivering dynamic content. This will include sharp written copy, photography, videography and social content creation, to be used across platforms.
As Social Media Manager, News & Leadership you'll be accountable for growing the online reputation of the Company, the profile of the CEO and senior leadership team, and initiating ideas and stories by working directly with them and their teams.
You’ll also manage community engagement, interacting with followers, responding to comments and building a strong sense of community and loyalty.
Day to day
- Develop a deep understanding of the business and the role of communication channels and social media platforms in supporting and amplifying the strategy
- Define the Leadership Team’s social media platform strategy and exploit new features to maximum effect, leveraging functionality to maximise audience engagement
- Lead on analytics and reporting, analysing channel performance to provide insights and evolve strategies.
- Define the critical success criteria for the CEO and leadership team social media strategy and develop a content calendar to underpin it, prioritising LinkedIn and Instagram.
- Establish the CEO as one of the most influential CEOs on LinkedIn and identify critical metrics to measure success on both LinkedIn and Instagram.
- Work in partnership with the Communications team to understand the core mission for each LT member and how social media can best amplify it, to reach existing and prospective employees and external groups. Along with CEO, this includes Chief Customer & Operating Officer, Chief Commercial Officer, Chief Financial Officer, Chief Experience Officer and Chief People Officer, as well as supporting SVP and VP community and Exec Assistants to implement.
- Find opportunities to maximise and amplify the profile of Ed Bastian and Richard Branson/Virgin Group, to build a more compelling narrative to underpin the "Best in Partnering" narrative.
- Work with Communications, Consumer Social, Effectiveness & Brand teams in the ideation process for content, finding synergies where appropriate between the Virgin Atlantic brand social channels and the Leadership Team’s.
- Co-create and own the company quarterly/monthly/weekly content calendar for corporate social, securing CEO signoff and cascading to LT teams.
- Personally draft top quality copy and lead audio-visual asset creation to support the wider function during peaks in workload, including photography, videography, and social first content creation.
- Manage community engagement, interacting with followers, responding to comments and building a strong sense of community and loyalty across corporate channels and those of our partners.
- Extract "beyond contract value" from the our partner relationships, securing early trials for new features across LinkedIn, Meta, Microsoft and other platforms to ensure we are constantly innovating in our channels approach.
- Work closely with VP Comms and Head of Corporate Comms to build out a Thought Leadership programme, spanning social media, public and speaker engagements and media, to deliver the company's core narrative in an impactful way.
About you
Are you a very strong writer with an intrinsic understanding of our brand DNA? Do you take a 'social first' approach and display creative flair? Have you worked within a complex matrix organisation, preferably within communications, marketing, creative, editorial or content? Then this could be the role for you!
Alongside the above, we're looking for the following:
- Proven track record growing social media presence for a leading brand/and or CEO/company founder/talent.
- Outstanding written and verbal communication skills; highly nuanced communicator and able to easily influence.
- Digitally native with a social-first approach. Self shooting & editing skills would be a big bonus.
- Degree or equivalent experience in relevant area of study: English, journalism, marketing, communications, copywriting.
- Experience working in the C-suite and influencing stakeholders at the most senior levels of the company
- Experience defining channel strategies to support communications and deliver outstanding impactful outcomes.
- Exceptional creative flair and an intrinsic understanding of how to create quality content for storytelling. Experienced with relevant software for content creation (photo and video editing) and content management.
- Proficiency in social media planning, execution and reporting/analytics platforms and tools.
Does the above sound like you? Do you have the ability to work under pressure to deliver integrated solutions often to tight deadlines and budgets? Then we'd love to hear from you!
The application process will include:
- Your CV to be presented with an example of a previous copy on behalf of a Leader.
The interview process will include:
- An 'in life' case study - with a written assessment
- Face-to-face interviews with VA SH's including our CEO - Shai
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here
Be yourself
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.
