✈️ Reach Thousands of Aviation & Aerospace Professionals for Just $249 — Post in 3 Minutes

Product Owner/Sr Product Owner, Technology Products (Fort Worth, TX, US)

American Airlines • Product Owner/Sr Product Owner, Technology Products (Fort Worth, TX, US) • 1d ago

Intro

Are you ready to explore a world of possibilities, both at work and duringyour time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the B2B2C team within the Global Sales Division.

You will represent the voice of customers who are business travelers, along with the small and medium-sized businesses and corporate travel programs they travel for, and users of various applications, by serving in the role of Product Owner for the American for Business website (aa.com/business). You'll drive external lead generation for Global Sales, support promotions and campaigns, and help grow the AAdvantage Business program through AI-powered outreach.

Join a team that is transforming how Global Sales uses technology, data and modern product practices to deliver business value at scale. You'll own the digital experience that helps business travelers and companies discover American for Business, engage with it and connect with our sales team. You'll also partner with Sales leaders, Loyalty, B2B Marketing, Brand, Legal, Privacy and technology teams to deliver personalized, measurable outreach. We're looking for a highly organized product leader with a polished executive presence, a keen eye for design, and a growth mindset that embraces data, customer feedback and AI tools like Copilot Cowork and Copilot Studio.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

Co-create the product vision and strategy for the American for Business website, tied to Global Sales OKRs.
Drive external lead generation by turning website visitors and outreach responses into qualified leads for Global Sales.
Support Sales, Loyalty and B2B Marketing as they plan, launch and measure promotions and campaigns aimed at business travelers.
Support AAdvantage Business program growth by shaping and delivering AI-powered outreach that finds, engages and converts business travelers.
Use data to set baselines and measure outcomes such as traffic, engagement, lead volume and quality, conversion and outreach response, and use those results to prioritize the backlog.
Run continuous discovery with business travelers, travel managers, and sales teams to understand what motivates them.
Lead Agile ceremonies with your squads, including backlog refinement, sprint planning, reviews and retrospectives.
Report regularly on OKRs, website and outreach performance, upcoming releases and areas that need leadership attention.
Run A/B tests and evaluate new tools to improve self-service and engagement.
Use AI tools such as Copilot Cowork and Copilot Studio to speed up insight, content, and delivery.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

Bachelor's degree in a related field plus 3 years of experience in product management or delivery (for example, product analyst, user researcher or product owner), or 5 years of relevant work experience

Preferred Qualifications- Education & Prior Job Experience

2+ years as a Product Owner on customer-facing digital products
Experience with customer engagement, digital marketing or AI-powered outreach products
Experience with B2B lead generation, including lead capture, scoring and handoff to sales
Experience launching and measuring promotions, offers or lifecycle campaigns
Experience with Agile product management tools (for example, Jira or Azure DevOps)
Experience with Adobe Analytics, Quantum Metric or similar analytics tools

Skills, Licenses & Certifications

A deep understanding of business traveler needs and what drives engagement and loyalty
Polished executive presence and the ability to influence senior leaders, squads and partners
A keen eye for design, backed by data and customer feedback
Highly organized, with strong time management and a track record of delivering across functions
Working knowledge of privacy and consent requirements for customer outreach
A growth mindset and curiosity about AI tools
Working knowledge of SEO, AEO and GEO
Relevant certifications in product management or product delivery

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on lifeâs journey? Feel free to be yourself at American.