Role Introduction
The Performance Marketing Specialist supports the execution, tracking, and day-to-day coordination of Cathay's global performance marketing and media programmes. In this role, you will assist with SEM, SEO, GEO, programmatic media, paid social, and always-on and tactical media activities, helping to ensure campaigns are launched accurately, monitored consistently, and optimized against agreed objectives.
Key Responsibilities
- Support the planning, execution and optimisation of performance marketing activities across SEM, SEO, GEO, programmatic display, paid social and other digital channels
- Coordinate end-to-end campaign activation, including campaign briefs, audience requirements, media specifications, assets, timelines, approvals and launch readiness
- Monitor & optimise campaign delivery, pacing and performance, identifying opportunities and areas for continuous improvement
- Support SEO, GEO and paid search initiatives, including keyword, content, landing page and structured data requirements, while applying established search and generative discovery best practices
- Monitor developments in AI-powered search, MarTech and emerging digital platforms, identifying relevant trends, capabilities and opportunities that can enhance marketing effectiveness
- Support the adoption and day-to-day use of marketing technology, analytics and automation tools to improve campaign activation, audience targeting, measurement, reporting and operational efficiency
- Manage HQ always-on media operations, maintaining campaign calendars, budget trackers, asset matrices, status reports and optimisation records
- Coordinate global and regional media activities, working closely with regional teams, agencies, sales team and internal business units to ensure consistent and effective delivery
- Analytics, measurement, data quality and media governance, including dashboards, campaign taxonomy, tracking, reporting standards, performance analysis and marketing investment management
- Collaborate across internal stakeholders, regional teams, agencies and partners, sharing best practices and leveraging data, AI and MarTech capabilities to enhance marketing performance and ways of working
Requirements
- University degree in Marketing, Digital Marketing, Communications, Business Administration, or a related discipline
- Minimum 3 years of relevant experience in digital marketing, performance media, campaign operations, analytics, or a related field
- Practical experience in paid digital campaigns, search, media reporting, campaign tracking, and/or agency coordination
- Basic knowledge of SEM, SEO, GEO, paid social, programmatic media, and digital analytics
- Interest in AI-powered discovery, generative search, evolving digital customer behaviour, and the responsible use of AI-enabled and automation tools
- Confident in using spreadsheets, dashboards, presentation tools, media platforms, and/or web analytics tools
- Good numerical and analytical skills with strong attention to data accuracy, campaign pacing, and detail
- Strong organisational and coordination skills, with the ability to manage multiple tasks, deadlines, and approval processes
- Clear written communication skills with a collaborative, proactive, and solutions-focused approach
- Excellent written and spoken English; proficiency in Chinese, including Cantonese and/or Mandarin, is an advantage
Personal & Application Information
Equal Opportunity
Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.
Privacy
Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
