Role Introduction
Reports to: Creative Studio Manager
Join our Brand, Insights & Marketing Communications Department as a Content Producer and create engaging content across photography, video, graphic design and artificial intelligence-generated formats for a range of channels and audiences
. You will take content from concept through to delivery, combining hands-on production skills with artificial intelligence-powered tools to create, enhance and adapt creative assets efficiently.
Working as part of Cathay Creative Studio within the Department, you will capture and produce still and motion assets, support shoots and collaborate with creators, producers and stakeholders across the organisation. Your work will help deliver high-quality, creative content that brings Cathay’s brand, products, services and customer experiences to life.
Key Responsibilities
- Create engaging visual content across photography, video, graphic design and artificial intelligence-generated formats
- Translate creative briefs into compelling assets that support marketing campaigns, products, services and customer experiences
- Develop content from concept through to final delivery for social media, digital platforms, campaigns, merchandise, sponsorships and corporate communications, ensuring outputs align with Cathay’s brand standards
- Leverage artificial intelligence-powered creative tools to generate, enhance, adapt and optimise images, videos, graphics and other creative assets
- Develop effective prompts, workflows and creative approaches to improve content quality, efficiency and scalability
- Explore emerging artificial intelligence tools and techniques, and contribute to best practices, governance and quality standards for artificial intelligence-assisted content creation
- Capture high-quality still and motion content using professional photography and video equipment across studio, on-location and event environments
- Plan, direct and execute shoots, including photography, videography, lighting and creative direction, and edit and produce content for multiple formats and platforms to a high creative standard
- Collaborate with producers, marketers, agencies, freelancers and stakeholders to deliver effective creative solutions with a strong focus on quality, accuracy and attention to detail
- Contribute creative ideas and innovative approaches for campaigns, products and brand initiatives, and stay abreast of content and production trends to improve creative workflows and outputs
Requirements
- A university degree in Arts, Media, Design, Film, Photography, Multimedia, Visual Communications, Creative Technologies or a related discipline; at least three years’ experience in creating content across photography, videography, graphic design, multimedia production or a related creative discipline
- Demonstrated experience using artificial intelligence-powered creative tools to generate, enhance, adapt and optimise content across image, video and design formats, alongside a solid understanding of emerging artificial intelligence technologies and an interest in testing new tools, techniques and creative workflows and sharing knowledge with the wider team
- Strong proficiency in industry-standard creative tools such as Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, After Effects and Illustrator
- Sound creative judgement, with an eye for visual storytelling, composition, design and detail
- Experience capturing still and motion content using professional photography and video equipment, including cameras, lenses, lighting and supporting production equipment.
- Ability to direct and execute smaller-scale productions from concept through to final delivery and work across photography, videography, video editing, graphic design and artificial intelligence-enabled content creation
- Excellent organisational skills, with the ability to manage multiple projects and deliver high-quality work under tight deadlines
- Effective communication and stakeholder-management skills, including the ability to work with external producers, agencies, production partners and suppliers
- Flexibility to work outside normal office hours when required to support shoots, events or urgent business needs, together with a genuine interest in creativity, content creation and continuously improving how content is produced
- Full professional fluency in written and spoken English and Chinese
Personal & Application Information
Equal Opportunity
Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.
Privacy
Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
