At Vueling, we connect people, places and opportunities ✈️
As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact.
Mission
Manage, execute and optimise email marketing campaigns and automated CRM journeys in Salesforce Marketing Cloud, ensuring accurate and effective delivery.
The role combines hands-on marketing automation expertise with performance analysis, business-oriented decision-making and continuous improvement of the email channel.
Tasks & responsibilities
Plan and execute email marketing campaigns, newsletters and commercial communications.
Build, maintain and optimise automated journeys in Journey Builder and Automation Studio.
Manage audiences, segmentation, Data Extensions, triggers and exclusion rules.
Coordinate content, HTML templates, subject lines, CTAs and links with the relevant teams.
Perform end-to-end quality assurance of content, data, links, triggers, tracking and email rendering.
Monitor campaign performance, including deliverability, engagement, clicks, conversion and revenue.
Analyse results and propose optimisation initiatives and A/B tests.
Identify opportunities and make recommendations based on business and customer needs.
Troubleshoot operational issues and coordinate dependencies with CRM, Technology and Commercial teams.
Document processes, configurations and learnings.
Academic background
Experience
At least 2 years of hands-on experience in email marketing, CRM or marketing automation.
Previous experience using Salesforce Marketing Cloud is required.
Experience in e-commerce, retail or another digital, sales-oriented environment is highly desirable.
Experience managing personalised customer communications and automated customer journeys will be highly valued.
Skills
Hands-on Salesforce Marketing Cloud experience: Email Studio, Journey Builder, Automation Studio and Data Extensions.
Knowledge of segmentation, triggers, QA and email marketing best practices.
Strong analytical and business-oriented mindset.
Proactive, autonomous and confident proposing new ideas.
Highly organised, adaptable and able to manage multiple priorities.
Strong attention to detail and problem-solving skills.
Knowledge of Excel and reporting tools.
Professional English and fluent Spanish.
HTML/CSS for email and basic SQL knowledge are desirable.
Fluent Spanish is required.
C1 level of English.
💛 Vueling Values
Our values are what we believe in, what we stand for and how we behave.
Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status.
