Job description:
Position TitleSenior Executive, Eastern Region International Marketing & Digital (China and Hong Kong)
Report ToMarketing Manager (China and Hong Kong)
Position SummaryReporting to the Marketing Manager (China and Hong Kong), this role collaborates closely with regional marketing teams to achieve revenue objectives. It is accountable for driving revenue performance through digital channels by planning, executing, and monitoring comprehensive marketing campaigns aligned with the Commercial Strategic Pillars. The role also provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.
Key Accountability - Execution of Go-to-Market (GTM) Strategy
Assist in developing and executing GTM strategy/plan for Hong Kong and Mainland China in collaboration with cross-functional teams, including creative, CRM, RMD, and digital marketing. Clearly articulate campaign objectives to ensure effective execution.
- Campaign Management and Alignment
Oversee the delivery of marketing campaigns, ensuring they are aligned with commercial presence guidelines and effectively support campaign goals. Manage the development and localization of marketing collaterals such as brochures, presentation, digital content, owned and paid media creative etc.
- Media Coordination
Support regional team to coordinate media agencies and owners to communicate campaign objectives and ensure the media plan aligns with strategic goals. Manage the media booking process and oversee budget/invoice tracking.
- Performance Monitoring and Analysis
Monitoring Post Campaign Report (PCR) to evaluate campaign performance against key performance indicators (KPIs) and Return on Investment (ROI). Provide actionable insights and recommendations for optimization.
- Content Engagement
Assist to laisse with the social media team and marketing content agencies to create engaging content that resonates with consumers and enhances brand interaction.
- Product Performance Enhancement
Proactively support the leisure product team to drive the performance of niche travel offerings, ensuring they meet market demands.
- Local Marketing Initiatives
Support, coordinate and lead the implementation of local marketing efforts, including partnerships, sponsorships, and on-ground activations, in collaboration with the Regional/HQ team.
- Localization of Consumer Touchpoints
Ensure that all marketing materials and consumer touchpoints are fully localized to resonate with the target audience.
- Industry Trends and Regulatory Awareness
Stay informed about industry trends, consumer insights, and regulatory changes that may impact marketing strategies in China and Hong Kong.
- Perform other Ad hoc Tasks
Respond to ad hoc requests from Region/HQ as needed and contribute to the development of action plans to support overall marketing objectives.
Qualification & Working Experience - Bachelor’s degree in marketing, Business Administration, or a related field. Master's degree is a plus.
- At least 3 years of experience
