Role Introduction
Reports To: Head of Digital Experience, Strategy
We are looking for an energetic Digital Experience Strategy Manager to help Cathay achieve our ambition of becoming one of the world’s greatest service brands through great digital experiences. In this role, you will play a critical role in shaping our digital future. You will blend the skills of digital business strategy, problem solving frameworks, and deep customer and market insights to identify, prioritise and evaluate new digital business concepts that align our customer needs with business outcomes.
Part of Cathay’s Digital Experience Team (DEX), you will work with multiple disciplines, including Digital Product Managers, UX/UI Design, Brand, Marketing and Insights, Customer Experience and Design Business Owners, and other key stakeholders to identify opportunities and strategies that meet the company’s transformative goals. You will need to be a strong problem solver, curious and creative, highly analytical, and have a passion for solving customer problems with great digital experiences.
Key Responsibilities
- Conduct thorough research on market trends, competitor strategies, and emerging technologies to identify opportunities for new digital business models.
- Conduct primary and secondary customer research and data to understand needs, preferences and pain points, both known and unknown
- Collaborate with Digital Product Managers, Business Owners, and cross-functional stakeholders to align digital initiatives with customer needs and strategic goals.
- Design innovative digital propositions and business models that align customer opportunities with business goals, and evaluate desirability, feasibility and viability through qualitative and quantitative methods.
- Develop comprehensive business cases for new propositions, including financial projections and strategic recommendations.
- Work closely with Business and Functional stakeholders, including but not limited to Product Managers, UX/UI Design, Finance, Customer Experience, and Marketing to seek relevant expertise and inputs and ensure alignment with overall business strategy.
- Establish outcome-driven KPIs to measure the success of digital propositions
- Stay across industry trends, best practices, and the competitive landscape to identify opportunities and inform strategic decisions.
- Continuously refine strategies based on data-driven insights and feedback
Requirements
- Bachelor's degree with a minimum of 8 years of relevant experience in digital experience strategy, digital business design, consulting, or related areas.
- Strong acumen in digital technologies, frameworks and development approaches for web and mobile.
- Strong quantitative and qualitative analytical and problem-solving skills with a track record of successful project delivery.
- Be a change agent. Sensitive to digital market trends with ability to identify opportunities and drive and implement changes.
- Energetic, persistent, independent and creative, highly versatile and willing to take up new challenges.
- Think and plan strategically and think out of the box.
- Previous experience in e-commerce, loyalty or travel lifestyle ideal.
- Practical experience with agile at scale and design thinking methodologies would be a plus.
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
