Description
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Sales
Our Sales team is the largest revenue-generation department at United. They work closely with travel agencies, United travel departments, and corporate clients.
Job Overview And Responsibilities
We are looking for an experienced designer and content strategist to join the United for Business Marketing team. The Marketing Design Lead will work closely with marketers to deliver a content and design strategy that aligns with their business and marketing objectives. This role will be responsible for trend spotting, ideation, creative development, and execution of relevant marketing content. The role will be responsible for managing a team of designers. They should be highly collaborative and excellent at partnering internally with our marketers, other writers, designers, and digital experts, as well as with external agencies and vendors, to produce high-quality content.
- Lead, mentor, and inspire the United for Business Marketing design team at IKC, including effective coordination of resources, task allocation, and priority management to maintain a smooth and efficient operation.
- Collaborate closely with the marketing team to deliver on a content and design strategy and calendar aligned to the customer’s journey and built on industry and internal trends, sales needs, custom research, competitive insight, and content performance best practices.
- Providing strategic creative leadership to the design team and directing the development of innovative visual concepts, comprehensive campaigns, and cohesive projects that articulate our brand identity and messaging in an impactful manner.
- Track the performance of the content assets you’ve developed in collaboration with colleagues in operations and digital roles, using data to not only optimize individual assets but to continuously improve the team’s work and achieve our annual KPIs.
- Conduct concepting exercises to bring creative ideas to life and then project manage them through delivery. Make sure that all projects reflect the United and United for Business voice, tone, style and brand positioning.
- Coordinate with external media and creative agencies to ensure thorough and thoughtful creation and execution of design projects.
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
Required
- Bachelor’s degree and 5+ years of relevant design experience
- Marketing, Communications, Advertising, Media Arts, Creative/Design or similar
- 2+ years of leading people
- Advanced proficiency level in the Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, Adobe Firefly, and After Effects)
- Project management skills
- Excellent communication and organizational skills
- People leadership skills
- Design operation management
Preferred
- Master's degree
- Degree or certification in graphic design, visual communication, or a related field
- Experience working with creative agencies
- Experience with digital asset management tools/software
Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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