WELCOME TO SITA SITA is the leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry, we apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Immerse yourself in the dynamic world of technology while embracing our collaborative, and inclusive culture. Ready to redefine air travel? The journey starts here, with you at SITA. About You
You have exceptional expertise in media relations, copywriting and editing, capable of crafting compelling content across diverse platforms to implement not only global marketing campaigns but also outstanding pieces of content to share with media. With a demonstrated ability to create and optimize digital content, you have a proven track record of significantly enhancing online presence and capturing the attention of target audiences. Your rich background in external marketing communications within large, complex multinational organizations positions you as a valuable asset to drive SITA global marketing campaigns. You possess a strong sense of urgency, remarkable project management skills, and native-level English proficiency, with an ability to collaborate with cross-functional teams.
About Us
We are a dynamic and collaborative team of marketing professionals, driven by innovation and a shared mission to future-proof SITA’s strategic positioning in the ever-evolving landscape of marketing and transform the way the industry engages with their customers. Just as 2024 will be a pivotal year for us, we too are at the forefront of a transformative journey. As we accelerate our growth in the wake of the post-pandemic recovery, with sustainability as our guiding star, we're set to propel our efforts to record heights. In 2024, we stand ready to execute strategies that will chart the course for our marketing trajectory in the years ahead.
SITA | About us
About The Role
You will be responsible not only for external media marketing communications and awareness campaigns (including technology, and sector brand campaigns) but also to conceptualize and produce media stories and content. Through your experience and insight, you will position SITA as an innovative digital leader in the travel and transport industry and mobilize our customers and employees around that vision increasing our overall brand awareness. You will also work closely with our business units, corporate support functions, and sales geographies in shaping their messaging towards the market.
WHAT YOU WILL DO
Content Development and Marketing Campaigns
- Co-create content around technology solutions for SITA with all Business Units.
- Contribute to marketing programs including content support and strategies for regional and or portfolio digital campaigns, events.
- Leverage diverse communications channels on/offline delivering data-driven marketing and communications campaigns.
- Create, curate, and manage high-quality content (including websites, blogs, social media, and marketing collateral) that resonates with the target audience, strengthening the integrity of SITA’s reputation, brand and positioning, and actively managing brand compliancy.
- Ensure all content meets the highest quality standards. Utilize your exceptional editing skills to guarantee accuracy, consistency, and alignment with SITA's messaging and brand guidelines.
- Contribute to the media relations strategic objectives including media activities, event strategy, announcements etc.
Project Management of Marketing Campaigns
- Monitor and measure marketing campaign performance against defined KPIs to identify opportunities for improvement.
- Manage community engagement that resonates with our target audiences and increases participation through comments, discussions, and social media sharing, while significantly boosting SITA's online presence.
- Ensure all content meets the highest quality standards. Utilize your editing/proofreading skills and project management abilities to deliver accurate, consistent, content alignment with SITA's messaging and brand guidelines.
Global Media Relations
- Create, conceptualize, and curate high-quality content press releases that resonates with the target audience, showcases the organization's expertise, and supports key messaging.
- Monitor and analyze media performance, including traffic, engagement, and feedback. Use data-driven insights to optimize media content and enhance its impact.
- Continuously improve the generic media and air travel media reach and effectiveness in conveying the organization's messages and values.
- Contribute to the media relations strategic objectives including media activities, event strategy, announcements etc.
BACKGROUND & EXPERIENCE
- A higher education or university degree in fields such as Communication, Journalism, or Marketing
- A minimum of 3-5 years with a proven track record of career progression within marketing communications or corporate communications.
- Strong sense of urgency and project management skills; experience leading projects with cross-functional teams.
- Proven expertise in content creation, copywriting and editing, enabling you to craft compelling content across various platforms.
- Proven experience leading successful global product marketing campaigns or other technology-oriented or fintech industries is considered an asset.
- Native-level English proficiency, coupled with outstanding written and verbal communication skills.
WHAT WE OFFERWe're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)
⏰ Flex Day: Make your workday suit your life and plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
🚀 Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
