Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow, and our identity and service mindset stems from our iconic brand’s Nordic heritage. Our values – Commitment to care, Working Together, Simplicity and Courage – guide us in everything we do. We are now looking for an experienced BRAND MANAGER to support Finnair Group’s overall strategy and commercial objectives by implementing the brand strategy by building impactful Brand partnerships, brand actions, managing brand productions and the development of Finnair’s overall brand experience. Main responsibilities: Ownership, management and proactive development of brand partnerships to build a distinctive brand & customer experience across customer-facing touchpoints. Management of large, cross-functional brand projects, coordinating the work of both internal and external stakeholders. Supporting internal stakeholders and external partners in brand management related issues and projects. Actively managing and developing brand assets, ensuring asset quality & efficiency in all processes. Planning and production of varying brand level marketing activations on a global scale. Leading the creative work of inhouse teams and external agency partners. Accurate and diligent budget management and control over given responsibilities according to commercial procurement guidelines. Systematic follow up and reporting of activities. Reach set KPI’s. Independently progress additional projects related to Finnair commercial group's brand & CX development. Our expectations: 5+ years of experience in brand / marketing / project management. Experience of brand partnership management and large cross-organisational projects is essential. Excellent understanding of brand experience development and a strong commercial mindset. Great team player with outstanding communication and project management skills in a demanding and fast-paced international working environment. Ability to collaborate and engage with internal stakeholders in matrix. Excellent English language skills, both spoken and written. Excellence in numbers. Bachelor’s or Master’s degree in commerce or marketing. Working at Finnair: We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop. We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi (sport, culture, wellbeing or commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs. Are you ready for the challenge and want to join our team? Submit your application with your CV, cover letter and salary expectation no later than Sunday, 7 December 2025. Please note that the hiring process includes a pre-employment security clearance and a drug test. For more information, please contact our Talent Acquisition team by email at jobs@finnair.com. Please note that we do not process applications submitted via email. Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self. Finnair is a network airline, specialising in connecting passenger and cargo traffic between Asia, North America and Europe. Finnair is one of the oldest operating airlines in the world, celebrating its centenary in 2023. Sustainability is at the heart of everything we do – Finnair intends to reach carbon neutrality latest by the end of 2045. Customers have chosen Finnair as the Best Airline in Northern Europe in the Skytrax Awards for 12 times in a row. Finnair is a member of the oneworld alliance. Finnair Plc’s shares are quoted on the Nasdaq Helsinki stock exchange.
