Position Title
Executive, Channel Innovation (B2B)
Reporting To
Channel Innovation Manager
Role Purpose
The Executive, Channel Innovation (B2B) drives innovation and commercial performance across Malaysia Airlines’ trade and travel agent channels. The role focuses on enhancing partner engagement, introducing new distribution models, and unlocking revenue opportunities through strategic collaboration, while driving digital enablement, optimizing incentives, and leveraging data insights to strengthen channel efficiency and business growth.
Key Accountability
- Assist in shaping Malaysia Airlines’ next-gen distribution architecture, including NDC, Offer & Order, and omni-channel retailing
- Work with stakeholders to accelerate adoption of dynamic offers, bundled ancillaries, and seamless servicing across NDC and agent platforms
- Contribute to the development of scalable APIs for agents, OTAs, and payment partners, while maintaining strong industry relationships
- Support developing of the roadmap for middleware deployment, NDC expansion, and channel innovation initiatives
- Collaborate with top-tier technology partners to co-develop a unified roadmap focused on innovation, channel efficiency, incremental revenue, and cost optimization
- Ensure consistent retailing experience across NDC channels and touchpoints
- Monitor channel performance metrics including conversion, cost-to-serve, attach rate, cost reduction, and incremental revenue
- Assist in piloting and scaling new retail formats such as storefront personalization and conversational commerce.
- Coordinate with internal teams (IT, Legal, Finance, Sales) to support product introductions, training, BRD development, ROI analysis, and rollout planning
- Contribute to the development of advanced analytics dashboards for business performance monitoring
- Represent Malaysia Airlines in industry forums, partner governance platforms, and strategic working groups
- Assist in commercial discussions with technology vendors, aggregators, and platform partners
- Contribute to change management efforts across commercial teams to embed new channel capabilities
- Embed data-driven insights into channel design, steering, and performance optimization
Qualification & Working Experience
- Degree in Business, Marketing, or related field
- 2–4 years in airline sales, trade marketing, or travel agency relations.
Areas of Experience
- Strong understanding of GDS, NDC, and travel distribution systems.
- Commercial acumen with ability to identify and act on revenue opportunities.
- Excellent relationship-building, negotiation, and presentation skills.
- Comfortable working in cross-functional teams and fast-paced environments
