Position Title
Senior Executive, Member Engagement
Reporting To
Manager, Member Engagement
Position Summary
This position is responsible for the execution of defined Member Engagement strategies into actionable plans and executing initiatives across experiential campaigns, events and initiatives. The role takes ownership of delivering high-quality, well-curated experiences – with a primary focus on experiential rewards – ensuring seamless execution, strong stakeholder coordination, and alignment to Enrich standards. Through data-driven execution and performance tracking, the role continuously refines initiatives to enhance engagement quality, relevance, and overall member experience.
Key Accountabilities
- Translation of Strategy into Execution Plans - Translate defined Member Engagement strategies into structured, actionable plans for campaigns, events, and initiatives, ensuring clear timelines, deliverables, and approach.
- Execution Ownership of Member Engagement Initiatives - Take ownership of the end-to-end execution of assigned campaigns, events, and initiatives, ensuring high-quality, well-curated delivery with strong attention to detail and seamless end-to-end member experiences aligned with Enrich standards.
- Data-Driven Execution & Performance Optimisation - Track performance, participation trends, and feedback across initiatives, and apply data-driven insights to refine execution plans and improve engagement outcomes.
- Stakeholder & Partner Coordination Ownership - Proactively manage coordination across internal teams and external partners, ensuring alignment of requirements, timelines, and deliverables to support smooth execution.
- Experience Quality & On-Ground Delivery - Be accountable for the quality and consistency of member experiences across all initiatives, ensuring execution reflects Enrich brand positioning and delivers meaningful, high-quality member experiences.
- Operational Planning & Issue Resolution - Take ownership of operational readiness, including logistics, process flows, and execution requirements, and proactively resolve issues to ensure successful delivery.
- Continuous Improvement & Execution Optimisation - Identify gaps in execution processes and propose practical improvements to enhance efficiency, resource utilisation, and overall member experience.
- Documentation & Reporting Ownership - Maintain accurate documentation of initiatives, partnerships, and activities, ensuring proper tracking, reporting, and audit readiness.
Qualifications / Areas of Experience
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Relevant certifications in loyalty marketing, CRM, customer engagement, or project management are an advantage
- Minimum 3–5 years of experience in customer engagement, events, partnerships, or loyalty programmes, preferably in experiential or campaign-driven environments
Areas of Experience
- Experience executing campaigns, events, or experiential initiatives in a B2C environment, with strong attention to quality and end-to-end customer experience
- Experience translating plans into structured execution, with a project management mindset
- Exposure to performance tracking and applying data-driven insights to improve outcomes
- Experience coordinating multiple stakeholders and external partners to deliver initiatives
- Familiarity with CRM systems, loyalty platforms, or engagement tools
Personality Traits
- Strong ownership mindset with the ability to take initiative and follow through to delivery
