Position Title
Assistant Manager, Paid Digital
Report To
Manager, Paid Digital
Position Summary
The role is responsible for driving full-funnel digital performance across global markets, translating data, experimentation and optimisation into measurable demand generation and direct revenue growth. This position partners closely with internal stakeholders and external media and platform partners to continuously improve customer acquisition, media efficiency and digital conversion performance.
Key Accountability
Lead day-to-day execution, monitoring, and optimization of campaigns across Google Search, PMAX, Skyscanner, and Kayak to meet ROAS, CPA, and revenue targets.
- Performance Analysis & Reporting:
Track campaign KPIs, generate performance reports, and derive actionable insights to guide continuous improvement and support business decisions.
- Channel Budget Management:
Support budget allocation across platforms and destinations, ensuring efficient spend and pacing aligned with business priorities and booking curves.
- Stakeholder Collaboration:
Work closely with the digital analytics, regional marketing, and other commercial teams to align campaigns with demand patterns, load factor, and fare competitiveness.
- Platform Partner Coordination:
Liaise with platform partners (Google, Skyscanner, Kayak) to ensure best-in-class campaign execution, beta feature adoption, and strategic recommendations.
- Creative & Messaging Coordination:
Ensure ad copies, creatives, and landing pages are aligned with conversion optimization principles.
Qualification & Working Experience
- Bachelor’s degree in marketing, Business, Digital Media, or related field.
- At least 3–5 years of working experience in performance marketing
Area of Experience
- Google Ads, Meta Ads Manager, and/or metasearch platforms.
- Experience in travel, airlines, or eCommerce is preferred.
- Proven experience managing global markets out of Malaysia
Personality Traits
- Google Ads, Meta Ads Manager, and/or metasearch platforms.
- Experience in travel, airlines, or eCommerce is preferred.
- Proven experience managing global markets out of Malaysia.
