How You'll Help Us Keep Climbing (Overview & Key Responsibilities)
How you'll help us Keep Climbing (overview & key responsibilities)
Join us as a driving force behind digital innovation, where your expertise will shape the future of Delta’s Marketing Technology and accelerate our transformation into a highly effective, data-driven, and technology-enabled organization.
As a Product Owner, you’ll work cross-functionally to tackle complex challenges, translating high-level business goals into actionable product capabilities. You’ll develop a holistic understanding of how integrated efforts across teams drive meaningful outcomes within our marketing ecosystem.
This role requires not only strong product execution, but also a working understanding of how marketing capabilities are enabled through integrated technology and data systems.
You’ll collaborate with multiple squads using agile best practices to deliver consistent, data-informed product features. Beyond execution, you’ll champion a culture of continuous improvement—identifying upskilling opportunities, enhancing team capabilities, and fueling innovation across the organization.
Key Responsibilities
Marketing Technology Domain Ownership:
- Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization).
- Partner with engineering and data teams to define data flows, integrations, and activation strategies.
- Evaluate trade-offs across marketing platforms to ensure long-term scalability and efficiency.
Strategic Product Execution
- Partner with product leaders to translate high-level product strategy into executable backlogs, ensuring alignment with enterprise priorities and business objectives.
- Own the translation of marketing use cases into scalable technology solutions across platforms (e.g., CDP, campaign tools, personalization)
- Partner with engineering and data teams to define data flows, integrations, and activation strategies
- Evaluate tradeoffs across marketing platforms to ensure long-term scalability and efficiency
- Rapidly assess and understand key product features that will have a significant impact on the assigned squads.
- Work with various squads to craft clear and concise user stories with defined acceptance criteria.
- Lead sprint demos and ensure the successful delivery of features that meet predefined business criteria.
- Ensure alignment between product vision and execution across different product squads, coordinating efforts with other Product Owners as necessary.
Cross-Squad Collaboration and Leadership
- Lead and actively participate in all squad ceremonies, including sprint planning, backlog refinement, and retrospectives.
- Facilitate backlog refinement meetings to ensure user stories are broken down into manageable, deliverable increments within each sprint.
- Act as the primary point of contact for integrating cross-squad efforts, ensuring coherent and consistent product development across teams.
- Foster a culture of continuous improvement by contributing to and facilitating Product Owner communities of practice, sharing knowledge and best practices across squads.
Stakeholder Engagement
- Partner with marketing leaders to translate high-level business needs, user stories, and use cases into executable backlogs, ensuring alignment with product sponsor priorities, visions, and business objectives.
- Serve as the bridge between stakeholders and development squads, ensuring that feedback is rapidly integrated and business objectives are consistently communicated and aligned.
- Engage regularly with stakeholders, Product Sponsors, and Product Managers to provide insights on progress, aligning deliverables with the overarching enterprise strategy.
- Use a data-driven approach to validate decisions and provide evidence-based recommendations for new features and iterations.
Agile Methodology Advocacy
- Champion agile practices within the squads, ensuring that teams are following agile best practices to deliver high-quality features.
- Utilize agile management tools like Agility to track product development progress and maintain data integrity.
- Promote a culture of flexibility and responsiveness, adapting the development process as priorities shift.
WHAT DOES SUCCESS LOOK LIKE IN THIS ROLE?
- Maintain a roadmap and prioritized backlog aligned to key business goals and outcomes.
- Improve campaign speed, targeting accuracy, or personalization effectiveness.
- Enable more efficient audience activation and measurement.
- Drive adoption of marketing technology capabilities across teams.
What You Need To Succeed (Minimum Qualifications)
- Experience owning or contributing to marketing technology platforms or ecosystems.
- Familiarity with customer data, campaign execution, personalization, or measurement systems.
- Experience owning or contributing to marketing technology platforms or ecosystems.
- Foster upskilling opportunities across teams, elevating capabilities in areas that need development to support a culture of continuous improvement and innovation.
- Strong organizational and prioritizations skills.
- Data and solutions driven.
- Innovative thinker and problem solver.
- High adaptability, strategic, and detail oriented.
- Deliver value by translating user stories into high-level product enhancements.
- Ability to work in a fast-paced, dynamic environment.
- Ability to plan and carry out responsibilities with passion, enthusiasm, and a can-do attitude.
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles.
- Possesses a high school diploma, GED, or high school equivalency.
- Is at least 18 years of age and has authorization to work in the United States.
What Will Give You a Competitive Edge (Preferred Qualifications)
- Working knowledge of agile methodology and scrum implementation.
- Knowledge of key performance metrics with focus on analytics and optimization.
- Experience using Excel, Tableau and/or Power BI for data-driven analysis.
- Strong project management, organizational, and prioritizations skills.
- Knowledge of key performance metrics for omni-channel with focus on analytics and optimization.
- Commerce/retail experience, preferably within Delta Air Lines or competitor in travel industry.
Benefits And Perks To Help You Keep Climbing
Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:
- Competitive salary, industry-leading profit sharing program, and performance incentives
- 401(k) with generous company contributions up to 9%
- New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31)
- In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
- 10 paid holidays per calendar year
- Birthing parents are eligible for 12-weeks of paid maternity/parental leave
- Non-birthing parents are eligible for 2-weeks of paid parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
- Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Domestic and International space-available flight privileges for employees and eligible family members
- Career development programs to achieve your long-term career goals
- World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint
- Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies
- Recognition rewards and awards through the platform Unstoppable Together
- Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare
