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Associate Manager - Loyalty Conversion Partnerships

Air India • Gurugram, HO • 2d ago

Job Description

Job Purpose
- Support the development, execution, and day-to-day management of partnerships that allow customers to convert points from banks, wallets, fintechs, aggregators, and other loyalty programs into Maharaja Club Points.
- This role is responsible for partner onboarding, offer deployment, campaign coordination, and performance tracking, enabling the growth of Air India’s non-airline mileage inflow ecosystem.
Key Accountabilities
- Partnership Management & Execution
  - Support the Senior Manager in managing existing point conversion partnerships across financial and loyalty ecosystems.
  - Coordinate the execution of partnership campaigns, offer updates, and communication flows.
  - Maintain strong operational relationships with partner account managers and internal stakeholders.
- Onboarding & Integration Support
  - Work with tech, legal, and finance teams to support the onboarding of new conversion partners.
  - Assist in integration testing, reconciliation processes, and backend coordination for go-live.
  - Maintain detailed records of partner deliverables, milestones, and commercial arrangements.
- Campaign Activation & Monitoring
  - Assist in planning and launching promotional offers (e.g., bonus miles, limited-time multipliers) to drive conversions.
  - Coordinate with marketing and CRM teams to deploy partner communications and member journeys.
- Performance Tracking & Reporting.
  - Maintain trackers for key partner metrics including transaction volumes, engagement rates, and conversion trends.
  - Prepare regular reports and dashboards for internal reviews and partner meetings.
  - Monitor campaign performance in real time and recommend tactical adjustments if needed.
  - Support post-campaign analysis with insights and optimization suggestions.
- Process Management & Issue Resolution
  - Ensure operational SLAs are met across reconciliation, member fulfillment, and issue management.
  - Coordinate with customer support and backend teams to resolve member or partner concerns related to conversions.
  - Document recurring issues and support continuous process improvement initiatives.
- Market Scanning & Competitive Research.
  - Stay updated on loyalty trends, partner activations by competitors, and conversion mechanics across sectors.
  - Share actionable insights to inform strategy, pricing, and partner positioning.
Skills Required for the role
- Proficiency in MS Excel, PowerPoint, and basic analytics tools
- Data fluency with ability to generate and interpret reports.
- Strong coordination and stakeholder management abilities.
- Commercial understanding of loyalty point conversions and member engagement mechanics.
- Attention to detail and structured documentation skills.
- Familiarity with loyalty platforms, campaign workflows, and member experience considerations
Education & Experience requirtements
- Bachelor’s degree in Business, Marketing, or related field; MBA preferred
- 6+ years’ experience in partnerships, loyalty programs, account management, or marketing coordination roles.
- Experience in airline, banking, fintech, wallets, or aggregator platforms preferred

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