Official Title: Regional Sales Manager - West Coast
Are you looking for a career opportunity in the aviation industry? Here’s your opportunity to have a great career with a world-class airline company
Why Join Us?
- One of the leading airlines in the Philippines
- Get a chance to enjoy travel perks for you and your family
- A collaborative work culture and environment
Who Are We Looking For?
- Bachelor's degree in Business Administration, Marketing, Aviation Management, Travel and Tourism, or a related field; equivalent relevant experience may be considered.
- Typically 8-10+ years of progressive experience in airline, travel, aviation, corporate sales, or commercial roles, including sales or account leadership.
- Proven track record of delivering revenue and commercial growth across multiple markets within the United States.
- Experience managing relationships with travel agencies, corporate accounts, TMCs, OTAs, and other travel-industry partners.
- Working knowledge of GDS and/or NDC environments is strongly preferred.
- Experience with Salesforce or other CRM platforms, business intelligence, and performance reporting tools.
- Strong commercial judgment, analytical capability, negotiation skills, executive communication, and cross-functional influence.
- Willingness and ability to travel extensively across the assigned US region and internationally as required.
Why This Opportunity
- You'll help shape how Philippine Airlines competes and grows across one of its most strategically important regions. This role offers the opportunity to influence commercial direction, develop meaningful industry partnerships, use data to drive better decisions, and work closely with the Head of Sales - North America and cross-functional teams to deliver sustainable revenue growth and stronger customer value.
What’s The Role All About?
At Philippine Airlines, every journey starts with a connection. We're looking for a commercially driven Regional Sales Manager, West Coast US to shape our sales strategy across the Western United States, building high-value partnerships, unlocking new revenue opportunities, and strengthening PAL's position in a dynamic and competitive market.
This is an opportunity for a strategic sales leader who combines market insight with hands-on execution. You'll own regional commercial performance, deepen relationships with key travel and corporate partners, and work across the business to turn customer needs, market trends, and network opportunities into measurable growth.
Job Purpose
Reporting to the Head of Sales - North America, plan and implement sales activities for specific major accounts of high strategic importance across the West Coast region. The role is responsible for driving passenger revenue growth, strengthening market presence, expanding key account relationships, and delivering commercial objectives through effective account management, market development, distribution optimization, and cross-functional collaboration.
What You'll Lead
Regional Commercial Strategy & Revenue Growth
- Develop and execute the regional commercial plan in alignment with the Head of Sales - North America to achieve passenger revenue, profitability, market share, yield, and premium-cabin objectives.
- Identify revenue opportunities through analysis of sales performance, booking trends, customer segmentation, competitive activity, and market intelligence.
- Recommend strategic actions to improve commercial performance and address underperforming markets or accounts.
- In coordination with the Head of Sales - North America, work closely with Revenue Management on pricing, inventory, promotions, and demand stimulation initiatives to achieve regional commercial targets.
Portfolio & Strategic Account Management
- Develop and grow relationships with travel agencies, travel management companies (TMCs), corporate accounts, online travel agencies (OTAs), consolidators, and other key industry partners.
- Manage a portfolio of major strategic accounts, ensuring business retention, growth, and long-term partnership value.
- Identify and pursue new business opportunities within assigned markets.
- Lead or support negotiations within authority delegated by the Head of Sales - North Americaand ensure commercial agreements deliver sustainable business outcomes.
Distribution, Market Development & Customer Engagement
- Support effective use of GDS, NDC, and other distribution channels to maximize market reach and booking performance.
- Maintain strong CRM discipline, account planning, pipeline visibility, and sales activity management.
- Coordinate regional sales initiatives with Marketing and demand-development stakeholders, in coordination with the Head of Sales - North America, to promote routes, products, campaigns, and seasonal opportunities.
- Represent Philippine Airlines at industry events, customer engagements, trade activities, and business forums to strengthen market presence and customer relationships.
Sell Customer Propositions
- Present Philippine Airlines' products, services, network advantages, and commercial programs to existing and prospective partners.
- Develop tailored value propositions that address customer requirements and drive commercial growth.
- Address customer concerns and commercial issues promptly, escalating matters to the Head of Sales - North Americawhen necessary.
People, Planning & Cross-Functional Leadership
- Set clear priorities, coach sales resources, and foster a culture of accountability, collaboration, and customer focus.
- Work closely with Revenue Management, Distribution, Marketing, Finance, Airport Operations, Customer Experience, and North America leadership to ensure coordinated commercial outcomes.
- Prepare forecasts, budgets, and performance reports for review by the Head of Sales - North America.
- Manage regional expenditure as approved by the Head of Sales - North Americaand monitor return on commercial investments.
- Provide recommendations and insights to support strategic decision-making and regional business planning.
What Success Looks Like
You'll be measured by:
- Regional passenger revenue growth
- Market share and yield performance
- Premium-cabin contribution
- Strategic account production and retention
- New account acquisition
- Forecast accuracy
- Distribution channel performance
- Return on commercial investment
- Customer relationship health
- Team capability and development
