Company Description
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Notes:
- All Chinese mainland based positions are subject to local terms and conditions.
- Applicants must have the right to live and work in Chinese mainland.
- Once employment is confirmed, the employment contract and personnel file will be arranged through local FESCO/ FASCO.
Role Introduction
- The Data & Insight Analyst is responsible for the analysis, implementation and performance management of the region. The role is also responsible for optimisation of Corporate, Agency and Digital sales programs.
- In this role, you will support the end-to-end regional commercial strategy planning process, starting from goal setting, initiatives formulation to implementation and tracking, with the aim to drive revenue across different customer segments and distribution channels. You will use data analytical tools (both internal and external) to perform analysis and provide commercial teams (i.e. Regional Marketing, Digital, Sales teams) with actionable insights that helps to identify revenue opportunities. You will also be responsible for measuring the success of all sales or go-to-market activities, as well as sharing all learnings with respective stakeholders for future improvements.)
Key Responsibilities
Business Planning
- Support Head Office (Revenue Management, Sales & Distribution, Digital) and Regional Teams on end-to-end business planning process, from developing strategic commercial strategy, campaigns/initiatives planning to execution and performance tracking
- Consolidate local market intelligence or any sales opportunities (e.g. MICE, special group movements) and share/discuss with Head Office with proposed plan to win deals with high success rates and incremental revenue.
- Assist in developing targeted and customer-centric incentives action plans that are competitive in the local markets within assigned budget.
- Support local sales teams in tracking incentives performance, business development or up-/cross-selling activities so that CX remains as the preferred choice for the trade partners and for our customers
- Observe market activities and brainstorm with local stakeholders to design customized products for targeted customer segments, and collaborate with Head Office for new product launch
- Assist Regional Head of Business Development to formulate commercial budget plan
- Assist in formulating and ensuring the achievement of the offline market distribution strategy for the region (if applicable).
- Assist in devising strategy to improve value of incentives and NDC remunerations in the region.
Analytics Champion
- Act as the analytics champion for the region – i.e. well-versed with all in-house and external data analytical tools (i.e. DDS, QlikSense, PRISM)
- Assist in analyze data, develop reports, draw inferences and provide actionable insights to Regional Sales Teams, including new trends/customer purchase behaviors, new sales opportunities and areas of improvements
- Own the performance tracking of all campaigns/ initiatives with clear and defined metrics; identify learning points and continue to improve so as to achieve the target
- Drive adoption of all analytical tools and cultivate data-driven culture within the Regional and Outport teams
- Assist in conducting ad-hoc commercial studies and support Head Office-driven analytics projects when required
Pricing and Fare Filing
- Provide local-specific insights in the formulation of pricing strategies with HO RMO. Monitor the effectiveness of the pricing strategies and initiate change discussions when needed.
- Responsible for year-round proactive campaign planning process – i.e. developing campaign proposals, benchmarking, market insights and campaign tracking
- Review and analyze local market Corporate discount parameters, Global Specialty products (i.e. students/MICE/Seamen/Cruise)
- Manage communications with local sales teams on fare changes, fare conditions revision, new products/campaigns launches and/or any government fares filing (if required)
- Provide Corporates fare filing support (i.e. new or updated changes) for local Corporate sales teams
- Assist with checking new live fares on GDS to ensure 100% accuracy and troubleshooting of any fare auto-pricing errors
- Manage ad-hoc fare proposal and requests
E&A responsibility
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic qualifications
- Bachelor’s degree is desirable (Preferably in related disciplines)
Knowledge, Skills, Training And Experience
- Minimum 3+ years’ experience in data analysis in a regional team set up
- Strong numeric and statistical analytical skills are essential
- Able to present analysis clearly with findings and actionable insights
- Demonstrated positive and innovative learning attitude, problem-solving skills and stakeholder management
- Knowledge of airline/travel management systems including DDS, MIDT and PRISM is an advantage
- Practical experience with any analytical tools (i.e. QlikSense, Tableau, QlikView) is an advantage
- Travel/Airline industry experience preferred
- Expert knowledge of MS Suite of tools
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
