Department:
Marketing
Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
All of Southwest’s People come together to deliver on our Purpose; Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Senior Copywriter is part of our Brand Marketing Team and provides copywriting for marketing initiatives across multiple channels to develop high-impact creative for Southwest’s digital landscape. This role primarily supportscommunications for Getaways by Southwest including display banners, social posts, video and print assets, and more. This a collaborative role that partners with various teams to ensure the content aligns with Southwest's
brand and follows brand standards and guidelines. The Senior Copywriter is a strong communicator who is detail-oriented, creative, and excited to support impactful initiatives that drive the future of Southwest.
The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work at a Company facility at least three days a week. The Department designates the specific three days of the week Employees must work on-site.
Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.
Responsibilities
- Provide copywriting for Southwest channels that include but are not limited to, web content (mobile and desktop), email, digital display banners, social posts, video assets, print, OOH, jetbridge posters, in-airport signage, sports sponsorships creative, collateral and experiential assets.
- Understand and support the Brand Style Guidelines and Brand Voice Guidelines
- Collaborate with internal copywriters and designers to develop creative assets that adhere to our brand standards
- Attend creative huddles to present and evaluate creative work to ensure adherence to brand guidelines and follow channel best practices
- Review strategy and creative briefs to gain understanding of business objectives during project kick-offs
- Apply digital-first mindset and digital best practices in translating business needs and strategic initiatives into verbal and written communications
- Participate in creative brainstorming sessions
- Work closely with the business owners and project managers to coordinate, schedule, and provide content deliverables within set timelines and help manage bandwidth
- May perform other job duties as directed by Employee’s Leaders
Knowledge, Skills and Abilities
- Knowledge of multi-channel copywriting
- Knowledge of best practices for creative writing
- Skilled in creative copywriting
- Skilled in English language and grammar
- Skilled in Microsoft Word
- Skilled in understanding creative briefs and translating needs to verbal communications
- Skilled in presenting ideas and concepts
- Ability to collaborate with other designers and copywriters
- Ability to handle a high volume of work and prioritize effectively
- Ability to deliver quality work within a low-cost environment
- Ability to handle multiple projects simultaneously
- Ability to be proactive and deliver innovative thinking
Education
- Required: High School Diploma or GED
Experience
- Advanced level experience, seasoned and specialized knowledge in:
- Creative copywriting
- Advertising
- Producing integrated campaigns
- Preferred: Experience with UX Copy
- Preferred: Ability to showcase personal portfolio
- Preferred: Previous travel copywriting experience
Physical Abilities
- Ability to perform work duties from limited space work station/desk/office area for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
Pay and Benefits:
Competitive market salary from $91,500.00 per year to $101,500.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you’ll love:
• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
*Pay amount does not guarantee employment for any particular period of time.
**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
Southwest Airlines is an Equal Opportunity Employer.
Please print/save the job description because it won't be available after you apply.
May perform other job duties as directed by Employee’s Leaders
Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
Job Posting End Date11/01/2024
