Marketing Perf Analytics Consultant

Southwest Airlines • Dallas, Texas, United States of America • 1w ago

Department:

Customer Experience & Analytics

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

All of Southwest’s People come together to deliver on our Purpose; Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel. The Marketing Performance Analytics Consultant delivers on our Purpose byanalyzing all of Southwest’s go-to-market efforts (everything from email, push messages, SMS text, Paid Search, Paid Display, Paid Social Media, and onsite merchandising placements).This role will support and improve business decisions of both Marketing and other Commercial teams through data gathering, analysis, cross functional collaboration, and strong business acumen. This role will help tell the story of the business and provide ongoing and consistent analysis to Senior Leadership. The Marketing Performance Analytics Consultant is a detail-oriented thinker who is ready to drive the future of Southwest.

Additional Details:

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences. 

Responsibilities

Analyze business trends in their subject matter area of expertise by using advanced analytical techniques
Use data analysis and business acumen to translate insights into opportunities for enhancements and needs
Conduct complex data analysis that leverages a diverse collection of data and insights to create a holistic picture of our business, identifying drivers of performance and the potential impact of change that can be presented to senior leadership
Identify and address complex demand and revenue problems, communicate insights and provide data driven recommendations that will influence business strategy and drive performance
Ideate, create and compile reports that highlight key revenue drivers and other key performance indicators
Drive the development of presentations with analytical results into concise presentable formats for senior leaders
Deliver multiple, complex analysis in an efficient manner by working with business owners to understand contextual problems and define, analyze, and deliver innovative solutions that address business needs and support department's strategic priorities
Oversee advanced analytics projects and ensure that the deliverables are designed to answer senior leadership and the business' questions, and that timelines and scope are adhered to
Build and maintain cross-functional relationships across the Commercial organization, prioritizing becoming a trusted thought partner with team
Develop tools for more efficient data gathering from relational databases and web analytics tools that will be used for strategic reporting and data analysis
Partner with data engineering and product teams to seek creative ways to improve the quality and accessibility of enterprise level data
May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

Advanced knowledge in data visualization tools, relational database management and web analytics tools
Skilled in collecting, organizing, visualizing and interpreting data, including turning raw data into meaningful information using data-oriented programming languages and visualization software
Skilled in Microsoft Excel (pivot tables, V/H Lookups, charts, organizing data, conditional formatting, etc.) and Power Point (building, formatting, presenting, etc.)
Skilled in creating automated processes and reports with enterprise-level tools and data
Skilled in working independently to apply a wide range of data mining, data cleansing and analysis methods to uncover new insights and making data driven recommendations
Skilled in influencing others by telling a compelling and relevant story that conveys well thought-out recommendations, explains complex concepts in a straightforward manner with actionable data driven recommendations
Skilled in presenting and verbal/written communication, including the ability to communicate complex issues in a structured, concise manner that drives action
Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
Ability to use large and complex enterprise data sets to uncover interdependencies and insights, then synthesize into actionable recommendations

Education

Required: High School Diploma or GED

Experience

Advanced level experience, seasoned and specialized knowledge in:
- Extracting, manipulating, and organizing raw data
- Analyzing raw data to make conclusions and draw actionable insights
- Displaying data in a concise and easily digestible format
- Data visualization tools, relational database programming tools and web analytics tools
- Presenting and communicating analysis regularly in a variety of audiences, including senior executives
- Solving ambiguous and complex problems through a systems-thinking approach
Preferred: Experience with Paid Media analytics
Preferred: Experience with SQL, Tableau, Adobe Analytics, Google Analytics

Licensing/Certification

Physical Abilities

Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $102,500.00 per year to $114,000.00per

year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love:   

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) 

• Southwest will help fund your 401(k) retirement savings with Company

contributions up to 9.3% of your eligible earnings**

• Potential for annual ProfitSharing contribution in the Southwest Retirement

Savings Plan- when Southwest profits, you profit***

• Competitive health insurance for you and your eligible dependents (including

pets)

• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with

coverage retroactively available to your first day of employment.

• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting scheduleand are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date
11/15/2024