Job Purpose
Accountable for developing and executing brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing. The role translates market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels.
- Implement Emirates brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.
- Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
- Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
- Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
- Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
- Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
- Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.
Degree in Marketing, International Business, Business Administration
Qualification
Experience in marketing & media communication of which at least 3 years at a managerial level.
- Proven ability to adapt regional marketing strategies into local plans
- Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
- Worked in international organisation with matrix accountability
- Strong analytical skills with the ability to interpret marketing performance data and extract insights
- Solid track record of landing integrated, multi-channel marketing campaigns
Candidate must have the right to live & work in India.
Salary & benefits
As per company standard
