Position Title
Assistant Manager, Digital Products (Web)
Report To
Manager, Digital Products
Position Summary
This role is responsible for overseeing the end-to-end management of web-based products by ensuring a seamless alignment between overarching business objectives, evolving user requirements, and technical feasibility. Acting as a critical link between high-level strategy and tactical execution, the incumbent will collaborate extensively with cross-functional teams to drive the delivery of high-quality digital experiences that enhance the brand's online presence.
Key Accountability Qualification & Working Experience Area of Experience
- Product Strategy & Vision Support
- Assist in shaping the product roadmap by gathering insights from stakeholders, market trends, and user feedback.
- Help define short- and long-term goals for web platforms aligned with business objectives
- Backlog Management & Prioritization
- Maintain and groom the product backlog, ensuring clarity and prioritization of user stories and tasks
- Balance business value, technical feasibility, and user impact when ranking backlog items
- Cross-Functional Collaboration
- Act as a liaison between business units, developers, designers, and QA teams to ensure alignment on product features
- Facilitate workshops or discovery sessions to gather requirements and validate solutions
- User Experience & Feature Development
- Translate business needs into detailed functional requirements and wireframes
- Work with UX/UI teams to ensure intuitive and accessible design across devices
- Sprint & Agile Process Participation
- Support sprint planning by preparing backlog items and clarifying acceptance criteria
- Participate in daily stand-ups, sprint reviews, and retrospectives to track progress and remove blockers
- Analytics & Performance Monitoring
- Use tools like Adobe Analytics, Microsoft Clarity, Cloudflare to monitor user behaviour and identify friction points
- Quality Assurance (QA) & Testing
- Collaborate with QA to define test cases and ensure features meet acceptance criteria
- Conduct UAT (User Acceptance Testing) and gather feedback for continuous improvement
- Stakeholder Communication
- Prepare presentations and demos to showcase product progress and upcoming releases
- Collect feedback from internal teams and external users to refine product direction
- Compliance & Standards
- Ensure web products comply with accessibility standards, data privacy regulations and security protocols
- Coordinate with legal and IT teams to validate compliance requirements
- Diploma or Bachelor’s Degree in Computer Science, IT or a relevant field of study
- Minimum 3-5 years of working experience with Digital Platforms
- Web, Digital and basic coding knowledge, experience in AEM or CMS is preferred.
- Familiarity with Agile/Scrum methodologies and tools (e.g., DevOps)
- Strong understanding of web technologies, CMS platforms, and SEO principles
