Company Description
Issued by:
Asia Miles by Cathay
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Notes：
- All Chinese mainland based positions are subject to local terms and conditions.
Role Introduction
Join Us at Cathay Shop
We're on a mission to become the go-to shopping destination for our Cathay members and passengers—offering unique travel-inspired products and unforgettable experiences, all delivered with the signature elegance of the Cathay brand and the rewarding power of Asia Miles.
This role will play a pivotal role in shaping Cathay Shop’s travel lifestyle offering. You will manage the development of Cathay branded merchandise, oversee eCommerce operations, and ensure seamless execution across channels. This role requires a balance of commercial acumen, creative collaboration, and operational excellence.
Key Responsibilities
Strategic Leadership & P&L Management
- Own and manage the Cathay Shop P&L, setting and delivering ambitious targets for revenue, margin, and bottom‑line contribution.
- Define and execute the end‑to‑end retail and eCommerce strategy, positioning Cathay Shop as a leading travel lifestyle destination.
- Establish the long‑term merchandising vision with a strategic focus on growing the contribution and brand equity of Cathay‑branded merchandise.
- Play a key role in annual business planning, budgeting, and forecasting for the retail division.
Cathay‑Branded Merchandise & Product Development Strategy
- Act as business owner for Cathay‑branded products, overseeing the full product lifecycle to ensure commercial success and brand elevation.
- Lead the product development roadmap, including trend forecasting, concept development, vendor negotiation, cost management, quality assurance, and delivery timelines.
- Drive innovation through strategic collaborations, sustainable upcycling initiatives, and core product ranges, ensuring alignment with brand standards and profitability targets.
- Build strong partnerships with in‑house designers and key vendors to translate creative vision into commercially viable products.
eCommerce & Omnichannel Excellence
- Partner with the team to define eCommerce and consignment sourcing strategies, optimising customer journey, content, and merchandising to maximise conversion, AOV, and CLV.
- Leverage data and analytics to monitor site performance and convert insights into actionable commercial strategies.
- Ensure a seamless and integrated customer experience across eCommerce, physical retail locations, and partner channels.
Partnership & Business Development
- Define and execute partner strategies aligned with Cathay’s travel lifestyle positioning and commercial objectives.
- Oversee key supplier and brand partnerships, ensuring performance against agreed SLAs and business outcomes.
- Identify and pursue new business opportunities, including strategic partnerships and category expansion, to drive growth and market leadership.
Marketing & Commercial Planning
- Collaborate with Marketing to develop a 360° commercial calendar that builds brand desire, drives traffic, and delivers sales growth.
- Oversee campaign planning and execution across online and offline channels, ensuring strong ROI.
- Utilise customer insights and data to inform targeted marketing and personalisation strategies.
People Development & Performance Management
- Lead, coach, and develop a high‑performing team, fostering a culture of accountability, innovation, and commercial excellence.
- Build a strong organisational structure with the right talent to support business objectives and succession planning.
- Set clear KPIs, conduct regular performance reviews, and maintain ongoing dialogue on goals and development.
- Support People Managers in designing internal development programmes aligned with Head Office direction.
- Enhance employee engagement and experience in line with role expectations and Cathay’s internal brand promise, leading by example in accordance with core values.
Requirements
- Minimum of 8-10 years of progressive experience in product development, eCommerce, retail merchandising, with at least 2-3 years in a leadership role.
- Direct experience in end-to-end product development and merchandising, preferably with owned brands. Experience in travel, lifestyle, fashion sectors is highly advantageous.
- Hands-on experience working with design houses and suppliers in Chinese Mainland will be viewed favourably.
- Proven track record of owning a P&L and delivering strong revenue and profit growth.
- Deep understanding of the travel retail landscape and customer preferences.
- Commercial Acumen: Exceptional financial and business judgment, with strong skills in negotiation, pricing, and margin analysis.
- Strategic Thinker: Ability to set a compelling vision and translate it into a concrete, executable strategy.
- Leadership: Proven ability to lead, inspire, and develop a team in a fast-paced environment.
- Analytical Prowess: Highly proficient with eCommerce analytics tools (e.g., Adobe Analytics, Google Analytics) and MS Excel. Data-driven in decision-making.
- Communication: Outstanding interpersonal, negotiation, and presentation skills, with the ability to influence stakeholders at all levels.
- Languages: Fluency in English is required. Proficiency in Cantonese and Mandarin is highly preferred.
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
