Position Title
Senior Executive, Eastern Region Digital Marketing Operations, Greater China
Reporting To
Marketing Manager (Greater China and Hong Kong)
Position Summary
This role is a key operational partner to the regional marketing team. The focus is on managing and optimizing our digital platforms (website, app and other digital direct platform), localizing content, supporting campaign execution, and analyzing performance to contribute to regional revenue, engagement goals in alignment with Commercial Strategic Pillars. It offers excellent exposure within a global marketing environment, with significant potential for learning and growth in digital marketing operations.
Key Accountabilities
Digital Channel Management & Optimization
- Platform Stewardship: Manage the day-to-day operation and performance of Malaysia Airlines’ digital platforms (website, app and other direct channels) in the region, focusing on reliability, security and seamless user experience.
- User Experience Improvement: Partner with analytics and product teams to refine interfaces and user journeys using data, testing, and feedback to support engagement and conversion goals.
- Technical Collaboration: Work closely with head office digital operation & solution teams to ensure latest content and new features are constantly reflected, address technical issues, and maintain smooth integration (e.g., payments, booking systems).
Content Localization & Personalization
- Content Localization & Governance: Manage the timely publication and retirement of content across digital channels, ensuring accuracy, relevance, and alignment with brand guidelines. Ensure all digital marketing materials are fully localized and compliant with local regulations and brand guidelines.
- SEM/SEO/GEO & Content Support: Contribute to organic growth by assisting with SEO/GEO optimizations, including keyword integration and on-page content adjustments
Campaign Support & Analysis
- Campaign Implementation: Assist the marketing team with technical setup for campaigns across digital platforms.
- Landing Page Optimization: Work with creative / HQ digital operation teams to build and optimize landing pages for promotions and special offers.
- Post-Campaign Review: Analyze campaign performance data to identify successes, failures, and opportunities for future campaigns.
Performance Monitoring & Analytics
- Track digital channel performance against key metrics, providing regular reports and insights to the regional marketing team. Investigate performance trends to identify opportunities for improving user experience, content, or campaigns.
Cross-Functional Collaboration & Vendor Management
- Partner with Product, CRM, and Loyalty teams to align digital promotions with business goals and support integrated marketing initiatives.
- Coordinate with external agencies and vendors to manage deliverables and serve as a technical liaison for platform issues.
- Provide digital expertise to support local marketing campaigns and ensure cohesive online-offline experience.
Industry Innovation & Market Insight
- Monitor digital trends and regulatory changes in China and Hong Kong to support compliance and strategic planning.
- Identify opportunities to improve team workflows and explore efficiency tools.
- Share relevant insights and recommendations to guide team strategy and operations.
Ad Hoc Tasks & Collaboration
- Provide flexible support for cross-functional projects and respond to ad-hoc requests from regional and HQ teams as needed.
