Role Overview
The Senior Manager – Business Development will be responsible for identifying, evaluating, and onboarding strategic non-airline partners to enhance the loyalty program’s value proposition. This role focuses on creating compelling commercial partnerships that drive member enrollments, engagement, and incremental revenue, while aligning with the company’s values and long-term goals.
Key Responsibilities
- Identify and evaluate potential strategic non-airline partners across categories such as retail, dining, travel, and ecommerce to strengthen the loyalty program.
- Lead end-to-end partner onboarding including outreach, proposal development, and partnership structuring.
- Develop and present compelling commercial value propositions (CVPs) tailored to each partner, ensuring alignment with the loyalty program’s structure and brand ethos.
- Drive commercial negotiations, ensuring mutually beneficial terms and long-term sustainability of partnerships.
- Collaborate with internal stakeholders (legal, finance, marketing, product) to finalize partnership agreements and ensure smooth execution.
- Conduct market research and benchmarking to identify best practices and emerging trends in loyalty partnerships across industries like Airlines, Retail, Banking, and Travel.
- Define and track KPIs for new partnerships including member acquisition, engagement, and revenue contribution.
- Support strategic planning and pipeline development for future partnerships.
- Ensure all partnerships reflect the company’s values, customer-centric approach, and business objectives.
Qualifications
- Master’s degree in Business Administration, Marketing, or a related field preferred.
- 7–10 years of experience in business development, partnerships, or loyalty program management.
- Proven track record in strategic partner acquisition and commercial negotiations.
- Strong understanding of loyalty ecosystems and consumer engagement strategies.
- Excellent communication, presentation, and stakeholder management skills.
- Analytical mindset with the ability to develop data-driven strategies and insights.
- Experience working cross-functionally in a fast-paced, dynamic environment.
