How You'll Help Us Keep Climbing (Overview & Key Responsibilities)
The Program Manager – Integrated Marketing Business Innovation Strategy is a high‑impact, analytically rigorous role responsible for driving business analysis and strategic formulation across Marketing & Product verticals, including Integrated Marketing Channels and Media, In‑Flight Entertainment & Connectivity, and Customer Intelligence & Personalization.
This role supports enterprise decision‑making by developing financial models, market insights, and structured strategy frameworks that enable leaders to evaluate opportunities, prioritize investments, and understand tradeoffs across the end‑to‑end customer journey. The role will also play a meaningful part in shaping and evaluating Delta’s media and monetization strategies. Overall, this position sits at the intersection of commercial analysis, innovation, and long‑term strategic planning.
Responsibilities
- Build and maintain financial models, market sizing analyses, and scenario frameworks to support strategy development and investment decisions across Marketing & Product portfolios.
- Evaluate new initiatives, partnerships, and innovation concepts by developing clear business cases, economic narratives, and financial implications.
- Partner with portfolio leaders to apply standardized strategy tools, including ROI models, tradeoff frameworks, and prioritization templates, across diverse initiatives.
- Conduct competitive, industry, and market analyses across customer experience, media networks, platform businesses, and adjacent industries.
- Translate quantitative and qualitative insights into structured, executive‑ready materials that support leadership decision‑making.
- Track performance against business cases and strategic objectives, surfacing risks, insights, and implications for future decisions.
- Support ad‑hoc strategic analyses and leadership requests tied to enterprise priorities and time‑bound initiatives.
What You Need To Succeed (Minimum Qualifications)
- 5+ years of experience in strategy consulting, investment banking, corporate strategy, or a similarly analytical role.
- Advanced financial modeling and analytical skills, with experience building models from first principles.
- Strong understanding of airline products (i.e. seats, catering, amenities, lounges), marketing strategies, and media network monetization.
- Demonstrated ability to synthesize complex analysis into clear, well‑structured presentations and written materials for senior leadership.
- Strategic thinker with the ability to translate analysis into a compelling, executive‑level narrative.
- Strong organizational and time‑management skills, with the ability to manage multiple workstreams and deliver against deadlines.
- Solid business judgment and comfort operating in ambiguous, evolving environments.
- Embraces diverse perspectives, working styles, and collaborative ways of working.
- Consistently prioritizes safety and security, for self and others.
- Advanced working knowledge of PowerPoint, Excel, and Word.
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles.
- Possesses a high school diploma, GED, or high school equivalency.
- Is at least 18 years of age and has authorization to work in the United States.
What Will Give You a Competitive Edge (Preferred Qualifications)
- Master’s degree in Business, Economics, Finance, or Marketing.
- Experience supporting or advising marketing organizations, media networks, airlines, or experience‑led consumer platforms.
- Advanced financial modeling and scenario analysis experience.
- Familiarity with portfolio prioritization, capital allocation, and enterprise‑level tradeoff analysis.
- Deep understanding of how data, technology, and customer engagement drive growth and monetization.
- Ability to anticipate leadership needs and operate as a trusted thought partner.
Benefits And Perks To Help You Keep Climbing
Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:
- Competitive salary, industry-leading profit sharing program, and performance incentives
- 401(k) with generous company contributions up to 9%
- New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31)
- In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
- 10 paid holidays per calendar year
- Birthing parents are eligible for 12-weeks of paid maternity/parental leave
- Non-birthing parents are eligible for 2-weeks of paid parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
- Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Domestic and International space-available flight privileges for employees and eligible family members
- Career development programs to achieve your long-term career goals
- World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint
- Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies
- Recognition rewards and awards through the platform Unstoppable Together
- Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare
