Company Description
Issued by: Asia Miles by Cathay
Cathay is a leading premium travel lifestyle brand based in Hong Kong, offering products and services across four lines of business – Premium Travel, Cargo, Low-Cost Travel and Lifestyle. The Cathay Group comprises premium full-service airline Cathay Pacific, cargo business Cathay Cargo, low-cost airline HK Express, express all-cargo carrier Air Hong Kong, and various other subsidiaries.
At Cathay, we are committed to moving people forward in life — whether through travel experience, lifestyle products or career growth. Being part of Cathay is more than just a job, it’s a meaningful career journey toward realising your ambitions. Your skills will become a bridge that connects the world, opening up infinite possibilities along our customers’ life journeys. If you are seeking an opportunity to take flight, let your ambitions propel you higher and further.
Make Your Career Move, together with Cathay.
Notes:
- Item 1 of 1, All Chinese mainland based positions are subject to local terms and conditions.All Chinese mainland based positions are subject to local terms and conditions.
Role Introduction
Join Us at Cathay Shop
We're on a mission to become the go-to shopping destination for our Cathay members and passengers—offering unique travel-inspired products and unforgettable experiences, all delivered with the signature elegance of the Cathay brand and the rewarding power of Asia Miles.
This role will play a pivotal role in shaping Cathay Shop’s travel lifestyle offering. You will manage the development of Cathay branded merchandise, oversee eCommerce operations, and ensure seamless execution across channels. This role requires a balance of commercial acumen, creative collaboration, and operational excellence.
Key Responsibilities
Strategic Leadership & P&L Management
- Own and manage the P&L for Cathay Shop, setting and exceeding ambitious targets for revenue, margin, and bottom-line contribution.
- Develop and execute the overarching eCommerce and retail growth strategy, positioning Cathay Shop as a leading travel lifestyle destination for members and passengers.
- Lead annual business planning, budgeting, and forecasting processes for the retail division, with clear ownership of online sales performance, profitability, and channel growth.
- Define the long-term merchandising and assortment vision, ensuring the product proposition supports Cathay Shop’s eCommerce growth agenda and strengthens Cathay branded merchandise over time.
Key Responsibilities
eCommerce & Omnichannel Growth
- Lead the eCommerce business strategy, working with the Assistant Manager to drive online revenue growth, conversion, average order value (AOV), and profitability.
- Own the end-to-end online customer journey, including site experience, content, search, navigation, product presentation, promotion mechanics, and merchandising execution to maximise commercial performance.
- Use analytics and customer insights to monitor site performance, traffic, conversion, cart abandonment, campaign effectiveness, and category performance, translating insights into actionable trading tactics.
- Drive continuous optimisation of the eCommerce platform and omnichannel experience across online and partner channels to deliver a seamless and consistent customer experience.
Marketing & Performance Planning
- Collaborate with marketing to develop a commercial calendar that builds brand desire, drives traffic, stimulates sales, and supports priority categories and campaigns.
- Oversee tactical campaign planning and execution, ensuring measurable, ROI-positive outcomes and strong post-campaign learning.
- Harness customer data and insights to shape targeted marketing, personalization, segmentation, and retention strategies that improve engagement and repeat purchase.
Cathay Branded Merchandise & Product Development
- Work with headquarter team to manage the Cathay branded merchandise portfolio as a key differentiator within the broader eCommerce assortment, ensuring products support the commercial growth strategy and elevate the Cathay brand.
- Champion the product development roadmap for owned brands, overseeing trend forecasting, concept creation, vendor negotiations, cost management, quality assurance, and timeline delivery.
- Advance product innovation through high-profile collaborations relevant for Chinese Mainland consumers, sustainable upcycling initiatives, and core product lines, ensuring alignment with brand standards, customer demand, and profitability KPIs.
- Foster close partnerships with in-house designers and key vendors to translate creative vision into commercially viable products that strengthen the online proposition.
Partnership & Business Development
- Define and execute the partner strategy, identifying and negotiating with suppliers and brands that align with Cathay’s travel lifestyle vision, eCommerce growth priorities, and commercial goals.
- Empower the team to manage key partner relationships, ensuring performance meets agreed SLAs, service standards, and business objectives.
- Identify and pursue new business opportunities, including strategic partnerships, category expansion, and channel opportunities that drive market leadership.
Team Leadership & Development
- Lead, mentor, and develop a high-performing team comprising an Assistant Manager to foster a culture of accountability, innovation, digital discipline, and commercial acumen.
- Delegate effectively while maintaining oversight of critical business functions, including site operations, campaign execution, supplier management, and product development delivery.
- Set clear performance objectives and KPIs for the team, conducting regular reviews to drive business performance, professional growth, and stronger eCommerce execution.
Requirements
Academic Qualifications
- University degree in Business, Marketing, Strategy, or related discipline.
Knowledge, Skills, Training And Experience - Minimum of 8 years of progressive experience in eCommerce, product development, retail merchandising, with at least 2-3 years in a leadership role.
- Direct experience in end-to-end product development and merchandising, preferably with owned brands. Experience in travel, lifestyle, fashion sectors is highly advantageous.
- Hands-on experience working with design houses and suppliers in Chinese Mainland will be viewed favourably.
- Proven track record of owning a P&L and delivering strong revenue and profit growth.
- Deep understanding of the travel retail landscape and customer preferences.
- Commercial Acumen: Exceptional financial and business judgment, with strong skills in negotiation, pricing, and margin analysis.
- Strategic Thinker: Ability to set a compelling vision and translate it into a concrete, executable strategy.
- Leadership: Proven ability to lead, inspire, and develop a team in a fast-paced environment.
- Analytical Prowess: Highly proficient with eCommerce analytics tools (e.g., Adobe Analytics, Google Analytics) and MS Excel. Data-driven in decision-making.
- Communication: Outstanding interpersonal, negotiation, and presentation skills, with the ability to influence stakeholders at all levels.
- Languages: Fluency in English is required. Proficiency in Cantonese and Mandarin is highly preferred.
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
icoicoico
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.
