Description
There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
The Specialist - Marketing Campaign Developer will primarily support the marketing email channel. Marketing emails will range form solo deployments to developing complex triggered emails and journeys. Additional responsibilities will be to support SMS and push campaigns. Troubleshooting skills are imperative to success in this role supporting marketing campaigns for United Airlines/MileagePlus and our travel media network, Kinective Media.
Key Responsibilities
- Email campaign development. Code, produce, test and deploy email campaigns through United's email services platform in support of all Targeted Marketing initiatives.
- Execute SMS and push marketing campaigns
- Collaborate with stakeholders across the Airline, Loyalty, and Kinective Media teams to achieve marketing goals and continually improve communication content, delivery and conversion rates.
- Drive innovation through technology. Leverage API's and marketing optimization software, including Movable Ink, to enhance United's communications portfolio.
- Provide excellent customer service to internal clients. Communicate openly and proactively on project status, recommendations, challenges and opportunities to improve processes.
- Act as a team player. Share knowledge among the campaign operations team. Be willing and able to assist other team members on their campaigns when necessary.
NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent working onsite at our Chicago office location and 50% remotely.
Qualifications
United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!
What’s Needed To Succeed (Minimum Qualifications)
- Bachelor's degree in Marketing, Communications, Journalism, Business or Information Technology related field or equivalent experience
- 2+ years of relevant work experience including 2 years of HTML and CSS coding experience
- Experience working with a major Email Service Provider (Responsys, Adobe Marketing Cloud, SalesForce, etc.).
- Experience building triggered, transactional or programmatic email campaigns.
- Proficient with cross-platform email techniques for major email clients such as Gmail, Outlook, Yahoo, and Apple Mail, etc
- Understanding of all major web browsers and the special considerations required for their various quirks.
- Must be authorized to work in the US for any employer without visa sponsorship
What will help you propel from the pack (Preferred Qualifications):
- Salesforce Certified Marketing Cloud Email Specialist
- SalesForce Marketing Cloud experience strongly preferred
- Experience with APIs
- Movable Ink platform experience
- SQL experience
- Designing and implementing A/B and multivariate and testing in email campaigns.
- Database marketer proficient with dynamic content, complex versioning, automation and multi-touch contact strategies.
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.
Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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