WELCOME TO SITA
SITA is the leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry, we apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Immerse yourself in the dynamic world of technology while embracing our collaborative, and inclusive culture.
ABOUT THE ROLE & TEAM
We are more specifically looking for an Email Marketing Specialist to develop and execute email marketing campaigns that drive engagement, retention, and conversion. The ideal candidate will have a proven track record of success in creating and optimizing email campaigns, analyzing performance metrics, and implementing best practices to maximize results.
Ready to redefine air travel? The journey starts here, with you at SITA.
WHAT YOU WILL DO
- Develop and execute email marketing campaigns to drive customer engagement and acquisitions.
- Set up landing pages and forms
- Create compelling email content, including design, calls-to-action and copywriting that resonates with our target audience.
- Segment email lists based on user behavior, demographics, and other criteria to optimize campaign performance.
- Implement A/B testing
- Monitor and analyze key performance metrics to track campaign performance and identify areas for improvement.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure alignment and consistency across marketing channels.
- Stay up-to-date with industry trends, best practices, and emerging technologies in email marketing to drive innovation and continuous improvement.
BACKGROUND & EXPERIENCE
- Minimum of 2 years of experience executing email marketing campaigns, agency experience preferred
- Proven track record of success in developing and executing email marketing campaigns that drive measurable results, as an integrated part of a campaign team
- Solid understanding of email marketing best practices, including segmentation and personalization
- Strong analytical skills and ability to interpret data and metrics to inform decision-making
- Ability to communicate and collaborate with both business-facing and technical stakeholders
- Organized, with the ability to manage multiple projects and deadlines simultaneously.
- Keen eye for detail and creativity
- Reporting experience in e.g. Power BI, Tableau
- HTML and CSS knowledge
- English fluency
NICE-TO-HAVE
- Experience with Salesforce
WHAT WE OFFER
At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe:
🏡Flex Week: Work from home up to 2 days/week (depending on the needs of your team and your customers)
⏰ Flex Day: Shape your workday to suit your life and your plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿Employee Wellbeing: We’ve got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health - a personalized, proactive platform to support diverse wellbeing needs.
🚀Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!
🙌 Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.
SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.
