Overview: The Assistant Manager – Loyalty Marketing (BTL/Events & Social Media) role will be responsible for driving both Events/Activations and Social Media for Flying Returns. The success of a loyalty programme lies in its ability to build relationships and continuously engage members to ensure retention and shared growth. This role demands the development of an integrated marketing strategy that blends both physical (BTL) and digital (Social Media) touchpoints to drive member engagement and improve overall experience.
Role & Responsibilities:
Social Media:
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Develop and execute social media strategies in line with brand goals, loyalty initiatives, and member engagement objectives across platforms such as Instagram, Facebook, LinkedIn, and others.
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Monitor, track, and report on social media KPIs (engagement rate, reach, conversion, etc.), optimizing campaigns based on performance data.
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Explore new digital trends, social media tools, and emerging platforms to continually innovate and create compelling content, including posts, stories, videos, and interactive polls or contests.
Events, BTL/ATL:
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Organize and manage events, product launches, campaigns, and other experiential activities aimed at increasing member engagement.
General Responsibilities:
Skills & Attributes:
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Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), along with social media management tools.
