Description
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Sales
Our Sales team is the largest revenue-generation department at United. They work closely with travel agencies, United travel departments, and corporate clients.
Job Overview And Responsibilities
The team is looking for an Advanced Marketing Analytics Specialist with a passion for data and analytics, an eye for detail, and the ability to assess the big picture. The person will play a crucial role in driving our marketing efforts through advanced analytics, extracting valuable insights from large volumes of data, and communicating relevant triggers, and strategies for effective decision-making.
Establishing and maintaining strong relationships with key stakeholders in the US and worldwide, and familiarizing oneself with United's and the Sales department's primary objectives, are essential. This role will require diligence, thoroughness, and a desire to improve and grow with the team.
- Utilize your analytical and problem-solving skills to extract meaningful insights from data supporting our marketing objectives, promoting growth, and enhancing customer experiences.
- Apply intermediate machine learning algorithms to enhance database segmentation, marketing attribution, campaign ROI, and other related areas.
- Oversee the analysis of large datasets to identify patterns, trends, and insights that can shape effective marketing strategies and tactics.
- Communicate findings to our marketing and executive leadership teams, providing actionable recommendations that align with our business goals.
- Collaborate closely with cross-functional teams, including marketing, sales, product, and IT, to integrate and leverage analytics throughout the organization.
- Drive continuous improvement with the latest industry trends and innovations in data science and marketing analytics, incorporating successful methods into our organization.
- Create and maintain documentation as required for the process, ensure compliance with respective business processes through robust controls, and communicate to all relevant parties as per the underlying business processes
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
Required
- Bachelor's degree or 2+ years of relevant design experience
- Bachelor's or Master’s degree in Data Science, Statistics, Commerce, Engineering, Computer Science, Economics, or a related quantitative field or equivalent experience.
- 2+ years of experience in a data analyst role focusing on marketing analytics.
- Must be proficient in Microsoft Excel and PowerPoint
- Must be competent in querying and manipulating relational databases via Teradata SQL assistant, Microsoft SQL Server, or Oracle SQL Developer
- Must be familiar with one or more reporting tools- Power BI, Qliksense, Tableau
- Must be detail-oriented, thorough, and analytical with a desire for continuous improvements
- Must be adept at juggling several projects and initiatives simultaneously through appropriate prioritization
Preferred
- Master's degree
- Hands-on knowledge of PowerBI, SQL
- Experience working in Aviation, Transportation, or Hospitality industry
- Proficiency in at least one quantitative analysis tool- Python/R
Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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